The New Stuff

10 Great Music Marketing Ideas


Here are 10 music marketing ideas from the Music 3.0 Internet Music guidebook. It’s easier to sell your music if you add extra value to it, so it helps to think outside the box when it comes to distributing your music. Thanks to Bruce Houghton of the great music blog Hypebot for numbers 7 through 10.

1) Develop a package – This could mean anything from a CD and a vinyl album, to a digital download and album with all alternative mixes, to a boxed set of CD’s or anything in-between. The idea is to go beyond just the typical CD and digital offerings.

2) Sequential numbering – Numbering a physical product (for example; “#5 of 1000”) gives it the feeling of exclusivity. The product becomes a special edition and a must-have for the true fan.

3) Tie it to merchandise – Offer a physical product that contains the code for a free download of your album. Mos Def was so successful with the T-shirt release of The Ecstatic that Billboard magazine even began counting it as a music release on their charts. Other artists have sold their music via codes on such items as golf balls, bandanas and even canned food!

4) Release a “double-sided” digital single – Rhino Record’s digital releases celebrating 60 years of the 45 RPM single set a fine example for this format. For between $1.49 and $1.99, Rhino provided the original hit song, its B side (the flip side of the vinyl record) and the original artwork. You can do the same by providing two songs for price of one – an A and a B side.

5) Release on an old alternative format – We’ve seen some artists (The Decemberists Hazards of Love come to mind) release a vinyl-only physical product to great success. Cheap Trick did it on the old 8-track format from the 60’s, and some bands have even recently released on cassette tape. Releasing on a older format can be good as a publicity tool (as long as everyone else isn’t doing it) and who knows, maybe you can start a trend?

6) Release on a new alternative format – A new alternative format that’s getting some traction is flash memory, or the common USB memory stick. Once again, Trent Reznor met with great viral success by planting unmarked memory sticks in bathrooms at Nine Inch Nail’s concerts, and Sony even released the 25th anniversary of Michael Jackson’Thriller on the format. Everybody uses these things so you’re bound to get at least a look, which you can’t always say about other formats.

7) Three Sides – Offer a song in an early studio version, the final mix, and then captured live.

8)  Radical Mixes – Offer two or three very different mixes of the same song, perhaps even done by the fans.

9) Two Sides of (Your City) – Two different bands each contribute a track to a series chronicling your local scene.

10) “Artist X” Introduces _____ – Add a track by your favorite new artist/band along with one of yours. This is similar to a gig trade-out with another band that many bands use as a way to play in new venues. The idea is that the band you feature will also feature you on their release as well.

Written by Bobby Owsinski of Music 3.0. Bobby is a long time music industry veteran. He is a frequent speaker, moderator, and panelist at a variety of music technology conferences. His book, A Survival Guide for Making Music in the Internet Age, is a must-read.

__________________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

»

4 Ways to Add Awesomeness to Clear CD Cases

CD Jewel cases are considered as passé —a thing of the ...

»

2016 Album Packaging We Can’t Stop Thinking About

Album artwork is a very crucial part in a music release because not ...

»

Vinyl: INSIDE OUT 7-Inch Single Series

We’ve features a collection of the grooviest movie soundtracks ...

»

8 Tubular T-Shirt Packaging Designs That Are Worth Collecting

Tubes are awesome ways to package tees because not only is it easier ...

»

SwivelCard: Business Card with USB and Analytics

A swivelCard is a premium paper business card that includes a USB ...

»

5 Life Changing (But Easy) Resolutions For Any Type of Artist

It’s almost 2017! Can you believe it? We still can’t. ...

»

15 Splattered Vinyl Records That Are So Hypnotic You’ll Have No Choice But to Buy Them

Vinyl is back and it’s back with a bang, splash, clunk, ...

»

9 Album Artworks That Know How to Rock Portraits

Most CD album artworks feature the artists’ portraits and some ...

»

Branded Content: How OK Go Rakes In Money By Promoting Brands

Have you seen OK Go’s latest video [One Moment] that’s ...

Read previous post:
Merch Concepts: Bowling Pins Art

If you're trying to come up with the coolest merch for your movie and your movie has interesting characters, why...

Close