The New Stuff

The 3 Musts of Promotional Products


Don’t simply print your band name on a piece of shirt just for the sake of having promotional items. You have to give good attention to your promotional products in order for it to be effective. Be strategic and smart when it comes to your promotional approach, design, distribution, and the overall marketing plan. Promotional products will help your band, your company, or your film get attention so you better treat it like it’s a serious business.

Here are the basic rules when it comes to promotional products:

Make sure the print is readable. This is very basic but I see some promotional products with super crazy fonts that they’re almost impossible to read. You have to put the item so close to your nose in order to see the text clearly. This, my friend, is the number one killer for your promotional products. You may have convinced some buyers but it will not spider out to other people as much if your font is not very readable. The aim of promotional products is to ‘spread the word’. We want the buyers  to be instruments of promotion. If a school boy buys our promotional lunchbox, we want his schoolmates, neighbors, and visitors to see the promotional product and instantly get the message. The text copy, font size, and print quality are very essential. Very, very.

Make sure we would know what you’re promoting. Unless your gameplan is to make people really, really intrigued by your items at first and then lead people them to a website (or what have you) that would explain everything, then you have to be CLEAR. Unintentional ambiguity can get you nowhere when it comes to promotion. Be creative but make sure they would at least know what kind of product you’re promoting.

Make sure the promotional products catch the attention of your market. Know your market so you would know how to catch their attention. Some websites like Myspace will tell you specific details about your visitors (age, location, etc) if you want to be certain . But actually this just requires a small amount of sensitivity and common sense. If you’re a grunge artist and the majority of your fans are the indie rock types who love to wear black, etc…then don’t give them something cutesy unless it’s an obvious form of irony or mockery. Aside from knowing your target market, you also have to understand your brand and your image. Are you the kind of band that gives out coffee mugs and caps? If you’re a filmmaker, make sure your promotional products represent your film. List down everything so you would at least know which promotional products suit you best.

_______________________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

»

Insieme Musica Diversa

Artist: Insieme Musica Diversa Title: Insieme Musica Diversa Label: ...

»

8 Artist Tips on How to Not Give a Damn and Just Do Your Own Thing

Making uncompromising art is tough. It’s hard not to follow ...

»

Packaging of the Week: Relicários de São Tolosa’s Artistic Album Cover

Carlos Bauer designed the unique album artwork for Relicários de ...

»

The Ultimate List of CD Packaging Tips To Make Your Life Easier When Making Your First Album

If it’s your first time to make artwork for a CD cover or CD ...

»

Branding Basics for Artists

No artist wants to think about branding because every ...

»

CD Packaging: of the Week: Guzior – Evil_things Digipack

Photographer: Marta Boska Project Type: Produced, Commercial ...

»

15 Indie Film Marketing Tips from the Experts

Marketing your indie film is now easier thanks to social media but ...

»

CD Packaging of the Week: A L Q V I M I A

Design: Luis Utrillas Project Type: Student ...

»

8 Things to Do When You Experience Creative Burnout and Want to End Your Music Career

Every day, thousands of musicians and artists experience creative ...

Read previous post:
hand thumbs up on roadside
Indie Musicians: The Dos and Don’ts of Touring

Touring is so much fun! Well, as long as you never complain. Or go to the toilet. Or eat. The...

Close