The New Stuff

The 3 Musts of Promotional Products


Don’t simply print your band name on a piece of shirt just for the sake of having promotional items. You have to give good attention to your promotional products in order for it to be effective. Be strategic and smart when it comes to your promotional approach, design, distribution, and the overall marketing plan. Promotional products will help your band, your company, or your film get attention so you better treat it like it’s a serious business.

Here are the basic rules when it comes to promotional products:

Make sure the print is readable. This is very basic but I see some promotional products with super crazy fonts that they’re almost impossible to read. You have to put the item so close to your nose in order to see the text clearly. This, my friend, is the number one killer for your promotional products. You may have convinced some buyers but it will not spider out to other people as much if your font is not very readable. The aim of promotional products is to ‘spread the word’. We want the buyers  to be instruments of promotion. If a school boy buys our promotional lunchbox, we want his schoolmates, neighbors, and visitors to see the promotional product and instantly get the message. The text copy, font size, and print quality are very essential. Very, very.

Make sure we would know what you’re promoting. Unless your gameplan is to make people really, really intrigued by your items at first and then lead people them to a website (or what have you) that would explain everything, then you have to be CLEAR. Unintentional ambiguity can get you nowhere when it comes to promotion. Be creative but make sure they would at least know what kind of product you’re promoting.

Make sure the promotional products catch the attention of your market. Know your market so you would know how to catch their attention. Some websites like Myspace will tell you specific details about your visitors (age, location, etc) if you want to be certain . But actually this just requires a small amount of sensitivity and common sense. If you’re a grunge artist and the majority of your fans are the indie rock types who love to wear black, etc…then don’t give them something cutesy unless it’s an obvious form of irony or mockery. Aside from knowing your target market, you also have to understand your brand and your image. Are you the kind of band that gives out coffee mugs and caps? If you’re a filmmaker, make sure your promotional products represent your film. List down everything so you would at least know which promotional products suit you best.

_______________________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

»

8 Packaging Design Resources (for your inspiration)

Regular CDs are nice but if you want to release something your ...

»

Vinyl Packaging: Where The World Ends / Indian Wells

Designer: Chiara Tomati Designer / Co-creative director: Vincenzo ...

»

CD Packaging of the Week: Chang and Lee

We love the look of this street, grunge, trashy pop CD packaging. ...

»

Reasons Why Millennials Love the Vinyl

[Written by Ben Schultz, is an award-winning journalist and music ...

david bowie ziggy stardust
»

Best of the Best: Our Top Advice Articles for Indie Musicians

Hi folks! What have you been up to? Aside from the usual busyness of ...

»

NEON VINYL RECORDS

We’ve features some of the most creative vinyl records here on ...

vinyl box set: back to the future soundtrack
»

Back To The Future Trilogy Soundtrack Vinyl Box Set

A classic film such as the BACK TO THE FUTURE TRILOGY deserves ...

Kiss band marketing
»

Tips for Choosing the Perfect Band Name and Why You Should Copyright It

Who would have thought that finding the perfect band name could be a ...

»

Meet The Dodds Sisters, Queens of CD Package Design

Shauna and Sarah Dodds, the creatively inclined badass sisters from ...

Read previous post:
Indie Musicians: The Dos and Don’ts of Touring

Touring is so much fun! Well, as long as you never complain. Or go to the toilet. Or eat. The...

Close