The New Stuff


Indie Music Promotion: 5 Ways to Get Intimate with Your Fans

As most of us already know, INTIMACY is one of the main ingredients in creating loyal followers and superfans. Fans will pay attention to you more if you make them feel that they’re special to you. If you are a musician who wants to be more intimate with his/her fans, here are some of the best ways to establish that warm connection:

Play in smaller venues
Musicians can get more loyal followers by playing in smaller venues like art shows, bookstores, and bars than in big concerts where there are lots of bands competing for attention. It may be because of proximity. The structure and the spatial arrangement of a smaller setting may be the reason why people feel closer, literally and figuratively, to the musicians. You can also do an invite-only “tea party”, barbecue, or what have you with your fans (you’re going to perform, of course).

Share something personal on your blog
The usual blogs of musicians are mostly informative. They simply talk about their gigs and about their latest album. That’s okay since that’s necessary but blogging about those things alone doesn’t build any connection to your followers.  You have to share a bit of yourself to them-it could be about your childhood, the difficulties you encountered while on tour, what your opinions are about the music industry, your advocacies, even the most shallow details about your everyday life.  Here are some more blogging tips for musicians.

Sit on the Merch table
After your concert, make sure you sit on the merch table. Not only will this help sell your merch, you will also establish an intimate connection with your fans. Make sure you leave your attitude problem somewhere else because one rude gesture could mean a lot to your loyal fans-and it will likely backfire. While you’re there signing autographs, let them write down their e-mail addresses for so you can update them on your next gigs. Reasons will be stated below.

Don’t just post updates on your page, E-mail your fans.
Create the feeling that they are special, and the fans would pay attention to you more. Do not just post updates about your band on your facebook wall, on myspace, on Twitter…send them personal messages or e-mails as well.  Personal messages are more…uhm, personal thus they would really feel like they matter to you.

Conduct Live Webcast
Livechat allows musicians to webcast a video of themselves to their fans. It is pretty much like talking to someone on Skype. The fans ask questions through a text-based chat room interface and the band will answer them one by one. This can be done, of course, by the more established musicians. Those that already have enough followers who are thrilled to get to know the musicians more.


Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

  • Share/Bookmark

Recently Published


Six Things to Do Before the Premiere of Your Indie Movie

You’re finally done with the post-production of your indie ...

Screen Shot 2016-10-20 at 10.45.06 AM

Creative Calendar Designs for Your Christmas Giveaway Inspiration

It’s the time of year again when we need new calendars for the ...

Screen Shot 2016-10-18 at 4.14.43 PM

5 creative ways Unified can help you market yourself better

When marketing yourself and your products, it’s very important ...


Creative Business Cards for Artists that Incorporate What They Do

If you’re an artist, there’s no way you should hand out a ...


5 Reasons to Put Your Portfolio in a Flash Drive Instead of a DVD

Flash drives are more expensive than DVDs, without a doubt. However, ...


12 Transparent Business Cards That Really Rock

If you want to leave a good impression, hand them something they ...


Music Packaging of the Week: Reckless Kelly’s Long Night Moon (Glow in the Dark Ink)

The GRAMMY-Nominated Long Night Moon packaging features Glow In The ...


7 Design Tips From Graphic Design God Milton Glaser

We cannot talk about graphic design without talking about Milton ...


How to Increase Sales of Your T-shirt Business in Less Than 10 Days

You’ve pretty much given it all you’ve got but your ...

More in filmmaking, Marketing, musician tips (332 of 348 articles)