The New Stuff


There are so many talented musicians who stop making music because they’re not able to launch any career or they’re stuck in a career plateau. It’s such a waste because most of them really have a strong potential to become big, yet they just don’t have any career map. And, most of all, many of these artists have no clue that they’re ruining their careers even before it starts.

Here are five ways you sabotage your music career big time:


You can spend your whole life learning music marketing and still fail if you don’t have great music to promote but you can suck at marketing and still do well if your music is awesome. Choose music over marketing always. Anyway, once you have a few really, really good tracks, then those tracks will help you a lot in marketing because good music is always much easier to market.


Personally this held me back for a long time…I wanted to appeal to every person on the planet and every song I recorded was in a different style, trying to model the recording techniques of each genre.

The main thing to remember is that when you describe your music or songs to people you’re really describing the ideal fan for that piece of work…


Some musicians focus mainly on their music because they believe that talent is everything. They somehow look down on those musicians who are social butterflies and who have excellent social skills because they somehow associate it with the lack of pure, raw talent. I know this feeling is not expressed by many but some artists do see cheerfulness as lack of substance and talent so they try to be mysterious and withdrawn because it makes them look more intelligent, or at least more poetic.

But, come on. Being socially detached does not make you more talented or interesting. In fact, these social interactions and relationships can open new opportunities and can help you learn more about the music industry and its ropes. Let’s face it- when it comes to music, personality and social relations do matter…a lot.

Leave your temper at home. Don’t be too picky. Don’t be cocky. Don’t gossip. Be on time. Don’t shame anyone unless they really, really, really deserve it. Don’t whine. Don’t be entitled.

Read: Personality tips for musicians


If you ever have to write “to whom it may concern” in your messages to promote your career, then you are not on good enough terms to ask for any help. You need to get out there and do a little bit more networking first.

Read: Networking tips for artists who hate networking


If you already sent demos to thousands of record labels yet you still have no deal one year later, that’s normal. First of all, maybe your demo sucks (check out if you’re doing these things). And before you get cynical, yes, sending demos still work. HOWEVER, in order for it to really work, you have to do a dozen more things, and trust me, they’re not so easy. You have to operate like a signed label! BUT WHY NEED A LABEL WHEN YOU’RE ALREADY DOING GREAT? Well, the labels have the money to invest in marketing and distribution so that your $1M will become $50M. That’s basically the answer. But that also means you will be working 50 times as hard. But if you want to go big, this is the way to go. If you’re not yet signed though, then sister, waiting and hoping and praying won’t get you anywhere. You have to be proactive with your career and not depend on a label for your career to shoot up. Time wasted waiting is well…well, wasted time.


Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.


Recently Published


FOR YOUR INSPIRATION: Pyramid-shaped CD cases

What we love about the pyramid-shaped CD packaging is that it ...



There are so many talented musicians who stop making music because ...


The Greatest Vinyl Record Sleeves as Chosen by the Most Famous Designers

The Beatles – The White Album (1968) Chosen by: Jonathan ...


Vinyl Packaging: Enclave Records (Neon and Black Combo)

Designer: Nick Johnson Project Type: Produced, Commercial ...


REAL TALK: Does Sending Demos Still Work?

YES! You still need to send demos in 2018 and beyond. Yes, even if ...


GRAMMY WINNER: 95- Year-Old Colombian Singer’s First Album (Special Limited Edition)

Magín Díaz, el Orisha de la Rosa, is the first solo album of the ...

demo music promotion kit

Things To Do Before Sending a Demo

Sending a demo to a record label for a slim (really slim) chance of ...


What Musicians Should Do in 2018 to Achieve Music Career Success

How do you break through the clutter and show the world your ...


CD Packaging: Urbanski- Selected Works

Creative Agency: UVMW Illustrator: Wojtek Urbanski Creative ...

Read previous post:
The Greatest Vinyl Record Sleeves as Chosen by the Most Famous Designers

The Beatles – The White Album (1968) Chosen by: Jonathan Barnbrook, creator of the sleeves for David Bowie’s Heathen, Reality,...