Answers to Your Startup Financing Questions
At Forbes.com, expert Elizabeth MacBride talks about financing and developing your startup. Branding and developing prototypes are crucial in the beginning stages of financing your startup. Without a concrete model of your idea or product, it can be difficult for investors and backers to get on board. Depending on whether you are selling an idea or a specific product, different amounts should be allocated for prototype development. While major branding comes later in the startup timeline, creating an image for your idea/product is important in selling to backers.
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