The New Stuff

Bad Packaging Designs That Can Ruin Even the Best Products


When it comes to advertising, the packaging of the product is as important (in some cases, more important) than the product itself. It’s what lures customers to make the actual purchase. This works both ways. If the packaging is bad, it will affect the product in a very bad way. Sure, there are exceptions to this- mainly to products who are already established good despite their awful packaging (Cetaphil and its boring bottle, for example), but for new products, it could even be the reason why you’re not selling as much as you expected. Long story short, bad packaging could ruin your business. Period.

To ensure you won’t go to the dark side of packaging, here are some examples of really bad packaging designs:

Packaging that are impossible to open
a-package-opener-encased-in-impossible-to-open-plastic-smart

Oh the irony! A packaging opener that’s in a stubborn clamshell. Don’t put your products in packaging that’s hard to open if you care for them. We get it that you want to secure the product but surely there’s a better way than putting it in a clamshell.

Packaging design that’s confusing

01-clarity-gone-bad

 

Is this a bottle of concentrated juice drink or a cleaning product?

Confuse one with the other and you get in trouble. It’s great to be unique and creative with your packaging design but make sure you’re not dressing up your product as something totally different. The only way to find out is by showing your designs to as many people as you can to get their feedback.

Packaging that’s wasteful

not-only-does-zyrtec-separately-package-each-pill-they-also-lock-them-in-a-dungeon-of-plastic

Just take a look at how wasteful this packaging is. We get it that it’s meant to be for travel- bigger packaging per individual pack to ensure the tablets won’t be lost, but this is just too much. If we prioritize convenience as if it’s the main thing you’re selling, then what would happen to the world? There’s a more responsible, sustainable way of packaging products!

banana-packaging

and of course, the notoriously wasteful banana packaging.

Packaging that’s hard to store, shelf, and understand

is-a-doorstep-sandwich-box-really-necessary-cant-they-just-sit-side-by-side

The question is…why. Why? No, really, why. Why would you package a sandwich this way? It would be easier for everyone (even to the sandwich) if this was packaged in a straight box instead of one that looks like stairs.

______________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

 

 

 

Share

Recently Published

»

Gremlins Soundtrack Vinyl

Everyone knows the rules: Don’t get ’em wet. Don’t ...

»

4 Ways to Add Awesomeness to Clear CD Cases

CD Jewel cases are considered as passé —a thing of the ...

»

2016 Album Packaging We Can’t Stop Thinking About

Album artwork is a very crucial part in a music release because not ...

»

Vinyl: INSIDE OUT 7-Inch Single Series

We’ve features a collection of the grooviest movie soundtracks ...

»

8 Tubular T-Shirt Packaging Designs That Are Worth Collecting

Tubes are awesome ways to package tees because not only is it easier ...

»

SwivelCard: Business Card with USB and Analytics

A swivelCard is a premium paper business card that includes a USB ...

»

5 Life Changing (But Easy) Resolutions For Any Type of Artist

It’s almost 2017! Can you believe it? We still can’t. ...

»

15 Splattered Vinyl Records That Are So Hypnotic You’ll Have No Choice But to Buy Them

Vinyl is back and it’s back with a bang, splash, clunk, ...

»

9 Album Artworks That Know How to Rock Portraits

Most CD album artworks feature the artists’ portraits and some ...

Read previous post:
10 of the Most Creative Direct Mail Campaigns

Any experienced entrepreneur knows that print still rules. You may have awesome online campaigns but nothing beats a powerfully-designed direct...

Close