The New Stuff

Bluray Packaging: Helvetica’s “Record” Sleeve Packaging


The typeface Helvetica, a movie directed by Gary Hustwit, was released in bluray format in 2008. It was packaged in a beautiful record sleeve with a very playful design. It was designed by Experimental Jetset from Netherlands. Why a record sleeve? Here’s a text explaining their concept behind this bluray packaging.

Thinking about a packaging for this Blu-ray disk, we first started to consider the whole concept of Blu-ray itself. It is yet another format, the latest in a string of formats, and just like VHS and DVD, this format will be obsolete soon. This whole theme, of obsolete formats, is something that we have always found interesting; in fact, towards the end of 2000, we dedicated a whole issue of Emigre magazine on this subject (see Lost Formats). So we thought it would be interesting to come up with a packaging that would revolve around this whole theme of formats. That’s when we decided to package the Blu-ray disk in a record sleeve, referring to the vinyl 12” LP, a now almost defunct format. There’s also another reason why we chose a record sleeve as packaging. When we first met Gary, he tried to explain the concept of the Helvetica film to us. “A rock documentary, but about a typeface”, that’s how he described it to us. So a record sleeve as packaging for this documentary made perfect sense to us.

But besides the fact that the spirals refer to records, we also liked the idea of Helvetica as a typeface spiralling out of control, revolving almost like a planet, or a dark sun, a universe in itself. Next, we hoped that the spiral-like disc would refer to rays, radiation and sci-fi radar technology, underlining the whole idea of Blu-ray.

We also really wanted to show the typeface as a sort of deconstructed type specimen. We thought it would be good to show the typeface without actually showing it. As you see, the forms shown on the sleeve are not recognizable as letters, but you can still notice the shapes that are characteristic for Helvetica. We thought this was interesting.”

Just lovely!

Helvetica Blu-ray

_________________________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

»

8 Reasons Why It’s Time You Release Music in USB

Many musicians, from Bob Marley to Lady Gaga, have released albums in ...

»

8 K-pop Albums with the Prettiest CD Packaging

The Koreans are really good at marketing their stuff and we should ...

»

10 Impractical But Totally Pretty Blu-ray Box Sets and Packaging

Sometimes, we just want to throw away money on special edition blu ...

»

5 Tips on Conceptualizing Your CD Packaging

It isn’t as easy as finding a good image for your CD artwork, ...

»

Bluray Packaging: Wes Anderson’s Film Collection

DIRECTOR WES ANDERSON is known for his meticulous visual style, ...

»

Music Packaging: VÄG’s 70s Vibe Vinyl Packaging and Merch

Yes, their name is VÄG, and yes, they know what it means. But in ...

»

9 Clear Vinyl Records That Are Just So Stunning

Crystal-clear vinyl records look so neat that you’d want to ...

»

8 Impressive CD Mailers and CD Folders

If you need to mail a CD or DVD, you might as well put it in ...

»

The 5 Most Common Challenges Every Musician Face and How to Handle Them

Every musician, whether a beginner or someone who’s been around ...

Read previous post:
Rules for Confronting a Difficult Band Member

Don’t confront him in front of his girlfriend or sister or mother. Every guy wants to be a hero if...

Close