5 Branding Articles Every Artist Must Read
If you want to make a career out of your music, you should learn how to market yourself well. It’s simply a must if you want to keep doing what you’re doing. The number one step of good marketing is creating a solid brand/ reputation. Here are some of our most-read articles about branding for artists:
“Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.”
You need a consistent “voice” in your website and social media. Is your band funny, classy, naughty, hip, trashy? You have to have a solid personality so your voice is consistent. You can’t go “one love y’all. XOXO” in your newsletter if you decide that you’re somewhere between classy and sophisticated.
Who says you should just make CDs and digital downloads like the rest of the regular guys? There are so many ways to get creative with releasing, distributing and marketing your music. Here are some of them: Putting some weird ingredient in the packaging (Ke$ha’s blood),Put a download code on a Soup Can, and tying a vinyl or USB on helium balloons.
If you want to make a career out of your music, you should market yourself. And in order to market yourself well, you should treat your band as a brand. Here is a list of things a band should have if you want to brand your band and make a career out of your craft.
Top 5 Tips for Building Your Brand Online
Regardless of the type of artist you may be, we all need to understand the importance of branding to stand out from the crowd. To do that, we must take lessons from the corporate brands and recognize how we connect and promote online is a direct reflection of how others see our own brands.Here is a list of things to get you pointed in the right direction.
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