The New Stuff

CD in CD wallet cases

CDs Versus Download Cards


So which is better: Selling CDs or download cards?

The answer might seem easy to some (Download Cards, duh!) but you have to think twice. There are advantages that only the CD offers (yes, no matter how outdated it is) which could greatly improve your music career. Here are some of the pros and cons of each to help you decide which is which.

COST:

Of course, the download card wins in this department. You will only need to spend a few bucks to set-up your online store and print your cards. If you’re concerned about risks and your budget, the download card is the better option. However, CD duplication nowadays is much, much cheaper than it was a decade ago. You can get professional-looking discs complete with radiant-looking cover art at less than $2 per CD.

CONVENIENCE:

And, of course, the download card still wins when it comes to convenience. I don’t have to explain this. Try carrying 50 CDs in one hand and 50 download cards in the other. Physical convenience aside, there is no inventory to look after if you sell download cards. You just post the songs to your website or a provider, and it keeps track of the sales without you breaking a sweat. However, in defense of the CD, there are plenty of companies that take care of the storage of inventory, packaging and shipping of the CDs.  Lastly, it’s just a lot of work to make a physical CD, isn’t it? Which is also one of the reasons why many artists still do it. The download card is just too easy (and probably not as rewarding).

GIGS:

Yes, the Download Card is affordable, convenient, more eco-friendly, and a billion other things. But it is just a piece of paper. Sure you can put your code in a merch (soup can, t-shirt tag, anything), but if you want to be taken seriously, you have to have CDs available. Why? Because some people still want the physical CD. Also, most serious musicians have released a CD at least once, and they have CDs available in their merch table. As much as we don’t want to, the people still look for CDs.

Imagine a fan approaches you and is dying to buy your CD.

“You’re so awesome. Where can I get your CD?”

“ We only have download cards, we hate CDs. That’s just outdated”

“ Oh…”, smiles politely and walks away.

BRANDING:

If you have a CD, you can put as many artwork and info about you as you want in the CD booklet/insert. You can also get people to review your album packaging, if it’s something a little bit out of the ordinary. Radio promoters are going to ask for a physical product to send to radio, too. A picture of your CD looks good in your website and social media, too. It kinda makes you legit.

BOTTOMLINE: Have both. The download card is great. Awesome, even. But, at least for now, people still want CDs. It is important to have download cards readily available but it is still important to have CD’s for sale at your gigs.

_____________________________________________________________
Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE. 

Share

Recently Published

»

What Musicians Should Do in 2018 to Achieve Music Career Success

How do you break through the clutter and show the world your ...

»

CD Packaging: Urbanski- Selected Works

Creative Agency: UVMW Illustrator: Wojtek Urbanski Creative ...

Doomsday vinyl box set
»

The Loveliest Colorful Vinyl Box Sets For the Avid Collector

You know we are madly in love with creative vinyl records and vinyl ...

Music waveform
»

10 Music Business Predictions For 2018

Here are ten music business predictions that can affect the music ...

Repo Man License Tin DVD Box Set
»

10 DVD Box Sets With the Most Kickass Packaging

We all love good films but we usually just watch them in the cinemas ...

The Scissors Paperart CD packaging
»

6 Essential CD Packaging Tips for Every Designer

It’s your first time to design a CD packaging and you thought ...

Pjus Slowowtory CD packaging
»

CD Packaging: Pjus – Słowowtóry

Creative Agency: UVMW Creative Direction, Design: Kasia Michalak, ...

»

Surefire Ways to Boost Your CD Sales

Add a freebie. You can add something as simple as a button or a ...

»

2018 Grammy Nominations for Best Boxed Boxed Or Special Limited Edition Package

The Grammy season is just round the corner and we are thrilled seeing ...

Read previous post:
Artist Band Logo
5 Branding Articles Every Artist Must Read

If you want to make a career out of your music, you should learn how to market yourself well. It’s...

Close