The New Stuff

colorful CD discs

Creating Cool CD Packaging That Draws Interest and Sells

The packaging of a product is the first thing a consumer will see. First impressions matter. Regardless of the product you are distributing, the right packaging goes a long way toward winning you that sale.

Be unique. When someone walks into a store, his or her eyes are immediately drawn to packaging that stands out. You want your brand to pop, to be attractive and interesting so that the consumer knows the product inside the wrapping is just as amazing as the outside.

Don’t sacrifice clarity for creativity. Sometimes, packaging is so zany, so busy, that the consumer gives up trying to find the product name or description amid all that chaos and moves on. Finding a balance between simplicity and uniqueness should be the goal.

Use CD packaging to represent your brand or product. The wrapper/case/box should be viewed as a form of advertising. When a potential customer sees your goods, the exterior is sending a subliminal message. Do you want your brand to be viewed as fun? Practical? Trendy? Traditional? Say it with your packaging choices. Do not forget to take your target demographic into account. If you’re selling to 10-year-olds, for example, you might want to research current trends and designs that appeal to that age group, and then incorporate that into your packaging.

Keep utility in mind. You want to make sure your product’s wrapping allows it to be displayed in the best possible manner. For example, if you want your USB drives to hang on a rack, you may need to tailor your packaging accordingly. Maybe you think the customer should be able to inspect the product through the packaging, or maybe a box with a product illustration would better suit your purposes.

When you have the option to customize CD packaging for your product, run with it. Be creative. Be bold. Make it relevant. Remember that exterior wrapping is a reflection on your brand, and putting some effort into it can pay back in spades down the line.


Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and much more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.


Recently Published


CD Packaging: The Rainbow of Time

Designer: Shuyu Tsai Project Type: Produced, Commercial ...


FOR YOUR INSPIRATION: Pyramid-shaped CD cases

What we love about the pyramid-shaped CD packaging is that it ...



There are so many talented musicians who stop making music because ...


The Greatest Vinyl Record Sleeves as Chosen by the Most Famous Designers

The Beatles – The White Album (1968) Chosen by: Jonathan ...


Vinyl Packaging: Enclave Records (Neon and Black Combo)

Designer: Nick Johnson Project Type: Produced, Commercial ...


REAL TALK: Does Sending Demos Still Work?

YES! You still need to send demos in 2018 and beyond. Yes, even if ...


GRAMMY WINNER: 95- Year-Old Colombian Singer’s First Album (Special Limited Edition)

Magín Díaz, el Orisha de la Rosa, is the first solo album of the ...

demo music promotion kit

Things To Do Before Sending a Demo

Sending a demo to a record label for a slim (really slim) chance of ...


What Musicians Should Do in 2018 to Achieve Music Career Success

How do you break through the clutter and show the world your ...

Read previous post:
CD Packaging of the Week: Rest of the Story – Chris Tarry

A CD packaging that looks like a book for accomplished author and highly distinguished jazz musician Chris Tarry designed by...