The New Stuff

Creating Cool CD Packaging That Draws Interest and Sells


The packaging of a product is the first thing a consumer will see. First impressions matter. Regardless of the product you are distributing, the right packaging goes a long way toward winning you that sale.

Be unique. When someone walks into a store, his or her eyes are immediately drawn to packaging that stands out. You want your brand to pop, to be attractive and interesting so that the consumer knows the product inside the wrapping is just as amazing as the outside.

Don’t sacrifice clarity for creativity. Sometimes, packaging is so zany, so busy, that the consumer gives up trying to find the product name or description amid all that chaos and moves on. Finding a balance between simplicity and uniqueness should be the goal.

Use CD packaging to represent your brand or product. The wrapper/case/box should be viewed as a form of advertising. When a potential customer sees your goods, the exterior is sending a subliminal message. Do you want your brand to be viewed as fun? Practical? Trendy? Traditional? Say it with your packaging choices. Do not forget to take your target demographic into account. If you’re selling to 10-year-olds, for example, you might want to research current trends and designs that appeal to that age group, and then incorporate that into your packaging.

Keep utility in mind. You want to make sure your product’s wrapping allows it to be displayed in the best possible manner. For example, if you want your USB drives to hang on a rack, you may need to tailor your packaging accordingly. Maybe you think the customer should be able to inspect the product through the packaging, or maybe a box with a product illustration would better suit your purposes.

When you have the option to customize CD packaging for your product, run with it. Be creative. Be bold. Make it relevant. Remember that exterior wrapping is a reflection on your brand, and putting some effort into it can pay back in spades down the line.

 

________________________________________________
Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and much more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

»

Best of the Best: Our Top Advice Articles for Indie Musicians

Hi folks! What have you been up to? Aside from the usual busyness of ...

»

NEON VINYL RECORDS

We’ve features some of the most creative vinyl records here on ...

vinyl box set: back to the future soundtrack
»

Back To The Future Trilogy Soundtrack Vinyl Box Set

A classic film such as the BACK TO THE FUTURE TRILOGY deserves ...

»

Tips for Choosing the Perfect Band Name and Why You Should Copyright It

Who would have thought that finding the perfect band name could be a ...

»

Meet The Dodds Sisters, Queens of CD Package Design

Shauna and Sarah Dodds, the creatively inclined badass sisters from ...

»

Album Releases That Took Music Packaging to a Whole New Level

Now that everyone prefers to download their music, creative releases ...

»

Gremlins Soundtrack Vinyl

Everyone knows the rules: Don’t get ’em wet. Don’t ...

»

4 Ways to Add Awesomeness to Clear CD Cases

CD Jewel cases are considered as passé —a thing of the ...

»

2016 Album Packaging We Can’t Stop Thinking About

Album artwork is a very crucial part in a music release because not ...

Read previous post:
CD Packaging of the Week: Rest of the Story – Chris Tarry

A CD packaging that looks like a book for accomplished author and highly distinguished jazz musician Chris Tarry designed by...

Close