The New Stuff

Creative DVD Packaging – Is it Really Worth Your Hard Earned Dollars?

I know your pockets are already suffering due to all the money you spent in making your film. You paid the cast, the set, the lights, the equipment. You fed everyone with decent meals. You hired a good scorer,a good editor, a good cinematographer. After you’re done making the actual film, of course you have to promote it. Promotion is time-consuming and expensive. You send your film to festivals which solicit money from you.

And now you’re broke as a spoke you can’t even buy coke. Well, whoever said making a film is easy- or cheap?

So now you’re about to make DVD copies of your film so you can somehow earn back the money you’ve “lost. You need the money to make more films. But since you’re so broke, you do not want to spend a thousand bucks more. You already made a good movie and people will buy your movie because they like the content and not because of it’s cutesy DVD packaging, right?

Hmm…not all the time.

Now that everything can be downloaded, now that the economy is harsh, now that there are bazillions of indie films from all over the world, a creative DVD packaging is not just an option, it is a MUST! I myself wouldn’t buy anything that I can get for free(download from internet, borrow from friends) except maybe if I know the artist personally or the packaging is really kick-ass.

I hear you. You just don’t wanna lose (spend) even a single dollar more.

Well, if you’ve spent that much and you want to recoup your hard earned cash, you have to be willing to spend a little more on your DVD packaging. Because this ‘little more’ could possibly give you the dollars that you’re aiming for-and even more! It just doesn’t make sense that you’re so into getting big sales but you’re not willing to invest in a catchy DVD packaging.  Of all the things you have to spend on, the packaging of the product should at the top of your list.


Well, If you have a well thought-out DVD packaging, people who see it online or in video stores would likely check it out. Those who have no specific movies in mind and who are just browsing for good movies might even consider taking your DVD to the counter because you have a catchy DVD artwork.

And not only that! By having a creative DVD packaging, you give the press more stuff to talk about. Of course they want something new, something unique, something intriguing, or even scandalous. They won’t review boring stuff unless, maybe, if you pay them. But you won’t because you’re broke.

If you won’t pay good attention to your DVD packaging, I’m telling you: You’ll lose a great marketing opportunity.


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