The New Stuff

DVD Packaging: What Makes a DVD Packaging Stand-out

I have this fascination for creative DVD packaging and lately I’ve been collecting some.  It’s just like Pringles, once you pop you cannot stop…collecting. I bought a DVD last week mainly because of its kick-ass DVD packaging. I didn’t even bother to watch the movie but the cool packaging almost convinced me to watch it. I already have DVDs with t-shirt packaging and some cool sci-fi box sets with collectibles (they’re not cheap), and some other fancy DVD packaging. My collection is growing and my DVD shelf is looking great. In fact, it has lately become one of the main attractions of our house-guests go to the TV room and they inspect the DVDs. Now that’s advantageous because there’s instant topic for conversation.

Last night, I studied my collection once again and, out of boredom, tried to come up with a list of things that I want in a DVD packaging. What do I see in these DVDs that I decided to buy them in a nicer packaging? I am not an expert but this might help you if you are into graphic design or if you are a DVD packaging collector like me.

I am attracted to DVD packaging artwork with a big subject. A big face, a big hand trying to come out of the DVD packaging, a big tree, a big anything. I realized that the DVD packaging I consider attractive are those that do not have too much clutter and are focused on one subject. There has to be a main focus that comprises at least 60-70 percent of the whole frame so that it grabs our eyes.

I want a DVD packaging that is made of thick cardboard paper. Thin paper makes the DVD packaging look cheap and unattractive, don’t you think? It’s as if the manufacturers ran out of money so they chose less expensive materials. A thick paper or cardboard exudes class and sophistication and people’s eyes can distinguish the good ones even from afar.

I want a DVD packaging artwork that’s intriguing but classy. There are some DVD packaging artworks that try too hard to catch our attention that they become scandalous. A big don’t for me. But then again, maybe it’s just me..maybe it’s the best way to sell the movie? All I am saying is that, if you are a DVD packaging designer and you think there’s a way to be catchy without being tacky, then choose that road. DVD packaging should be a work of art not a tabloid.

I want the DVD packaging artwork to be a glimpse of what’s inside. But of course, right? There are DVD packaging that when you take a look at the artwork (the font, copy, etc), it gives you an idea of the mood of the film. It doesn’t have to tell the story, but it should covey the mood, feel, and texture of the whole film in a snapshot.

What about you? What do you want to see in a DVD packaging?


Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.


Recently Published


CD Packaging: The Rainbow of Time

Designer: Shuyu Tsai Project Type: Produced, Commercial ...


FOR YOUR INSPIRATION: Pyramid-shaped CD cases

What we love about the pyramid-shaped CD packaging is that it ...



There are so many talented musicians who stop making music because ...


The Greatest Vinyl Record Sleeves as Chosen by the Most Famous Designers

The Beatles – The White Album (1968) Chosen by: Jonathan ...


Vinyl Packaging: Enclave Records (Neon and Black Combo)

Designer: Nick Johnson Project Type: Produced, Commercial ...


REAL TALK: Does Sending Demos Still Work?

YES! You still need to send demos in 2018 and beyond. Yes, even if ...


GRAMMY WINNER: 95- Year-Old Colombian Singer’s First Album (Special Limited Edition)

Magín Díaz, el Orisha de la Rosa, is the first solo album of the ...

demo music promotion kit

Things To Do Before Sending a Demo

Sending a demo to a record label for a slim (really slim) chance of ...


What Musicians Should Do in 2018 to Achieve Music Career Success

How do you break through the clutter and show the world your ...

Read previous post:
DVD Packaging Doesn’t Matter

Yep, it doesn't matter at those who are blind. But for the rest of us who are blessed with...