The New Stuff

DVD Packaging: TMNT’s Pizza Box Set


Craving for some hot, oven-fresh kung-fu action? Here’s a truly delectable Lionsgate’s special delivery DVD box set of Teenage Mutant Ninja Turtles Season 5. It features a Pizza Box packaging with 3 discs containing all 18 episodes from the 5th season starring Leonardo, Michaelangelo, Raphael, and Donatello. Yum! TMNT signifies a very important decade and owning this TMNT Pizza Box Set is such a joy to the fans. It is one great item that will remind us of the good ol days.

dvd-packaging-TMNTs-pizza-box

dvd-packaging-TMNTs-pizza-box-disc-set

We can learn a lot from their marketing strategy although this is not something new. Try placing a product (or anything consumable) in your storyline so you can market your film better and get sponsors.  Be careful not to make it look too sell-out though by not blatantly showing brands in your film (don’t do something like Evolution where they killed the aliens with HeadShoulders). Since the turtles are crazy about pizza, they partnered with Pizza Hut for their game.  They have Pizza Hut coupons when you purchase the TMNT game. It is a good idea that you come up with a marketing strategy for your film before you even even start writing your script because it will make things smoother once you’re in the marketing phase.

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