DVD Packaging: TMNT’s Pizza Box Set
Craving for some hot, oven-fresh kung-fu action? Here’s a truly delectable Lionsgate’s special delivery DVD box set of Teenage Mutant Ninja Turtles Season 5. It features a Pizza Box packaging with 3 discs containing all 18 episodes from the 5th season starring Leonardo, Michaelangelo, Raphael, and Donatello. Yum! TMNT signifies a very important decade and owning this TMNT Pizza Box Set is such a joy to the fans. It is one great item that will remind us of the good ol days.
We can learn a lot from their marketing strategy although this is not something new. Try placing a product (or anything consumable) in your storyline so you can market your film better and get sponsors. Be careful not to make it look too sell-out though by not blatantly showing brands in your film (don’t do something like Evolution where they killed the aliens with Head & Shoulders). Since the turtles are crazy about pizza, they partnered with Pizza Hut for their game. They have Pizza Hut coupons when you purchase the TMNT game. It is a good idea that you come up with a marketing strategy for your film before you even even start writing your script because it will make things smoother once you’re in the marketing phase.
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