The New Stuff

provide whatever promotional items to get the attention of your target audience

How to Really Get the Attention of Your Target Audience

Your potential customers are bombarded by thousands of advertising images every day from the moment they wake up to the time they hit their beds. You have to find a way to get through all the noise to have your message heard by your target audience. For musicians, this means that you have to find a way for current fans to share your latest music video so their like-minded friends can see it. For business owners, your potential customer have already searched on Google to find solutions to their problems before they even contact you. This means you have to enhance your online presence (and make sure you’re not all over the place!). Your business must be proactive to engage with your target audience to compel them to reach out to you.

Here are some ways you can really get their attention amidst all the noise:

REALLY GOOD STUFF. First of all, whatever it is you’re selling (music, art, products), make sure it’s really good. That’s the number one way to get people’s attention. That’s also the number one way to keep people talking about you.

CREATE COMPELLING CONTENT. Once you find out what your target audience searches for online (keywords) and in real life, you can create the content that draws them to you. This means great articles that provide real solutions. Make sure your content is not mainly selling your stuff, make sure they’re: a.) entertaining or b.) useful. If they’re not engaging, you’ll just be wasting your money and your target audience’s time.

TESTIMONIALS. Let real people (or celebs if you can make it possible) promote your stuff by saying something good about your product/company, and posting good reviews on their Facebook or Twitter. If a customer is happy, just e-mail them to give you a review. Remind them to link to your Facebook page or website.

PROVIDE TRAINING VIDEOS AND MANUALS. Train your customers how to use your product or service to get the most productivity from it. You want your customers to come back to you even after they have made a purchase. Use the multiple mediums that are available to you to connect with your audience. You have many different options, social media, eBooks, mail campaigns, videos, DVDs, CDs, and more. If you’re a musician or a visual artist, provide quick training videos.

PAMPER CURRENT CUSTOMERS. You need to remember to take care of current customers and gain new ones at the same time. It is easy to spread yourself too thin in your marketing campaign and forget to take care of your current clientele. Send them e-mails once in a while asking them how they’ve been. You can also give them freebies and perks. Pamper them like a baby.

BE CONSISTENT. Provide new content and information on a regular basis. You need consistency to engage with your target audience. Instead of making seven posts in one day, and then not doing anything for another week on your social media, make one vital post every day that will interest your readers. Going very active one moment and then going very silent the next reflects a lot about you. They’ll start to lose interest.

It takes a lot of effort to get people’s attention nowadays because of e-mails, Facebook, Twitter, and a lot more. Luckily, the things that make it hard are also the same things that make it easy. With good research, a pinch of creativity, and 100% consistency, you can utilize these tools efficiently. And through time, it won’t be too hard to get their attention and loyalty.

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and much more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

  • Share/Bookmark

Recently Published

Screen Shot 2016-10-20 at 10.45.06 AM

Creative Calendar Designs for Your Christmas Giveaway Inspiration

It’s the time of year again when we need new calendars for the ...

Screen Shot 2016-10-18 at 4.14.43 PM

5 creative ways Unified can help you market yourself better

When marketing yourself and your products, it’s very important ...


Creative Business Cards for Artists that Incorporate What They Do

If you’re an artist, there’s no way you should hand out a ...


5 Reasons to Put Your Portfolio in a Flash Drive Instead of a DVD

Flash drives are more expensive than DVDs, without a doubt. However, ...


12 Transparent Business Cards That Really Rock

If you want to leave a good impression, hand them something they ...


Music Packaging of the Week: Reckless Kelly’s Long Night Moon (Glow in the Dark Ink)

The GRAMMY-Nominated Long Night Moon packaging features Glow In The ...


7 Design Tips From Graphic Design God Milton Glaser

We cannot talk about graphic design without talking about Milton ...


How to Increase Sales of Your T-shirt Business in Less Than 10 Days

You’ve pretty much given it all you’ve got but your ...


Best Record Package Grammy Nominees (and The Winner) for 2016

In this day where everything is digital, you might think that hard ...

More in Marketing (43 of 186 articles)