The New Stuff

Experts say why you should make CDs

Experts Say Why You Should Still Make CDs in 2017 and Beyond


CDs ARE VERY AFFORDABLE TO MAKE
The important thing to know about CDs is that they’re very cost effective. Buying 1,000 CDs through a plant may cost just over $1,000. This means the price per unit for each CD is likely under $1.50 in value. That’s an affordable purchase for growing bands and small labels, and one with decent margin for a $5 or $10 sale.

-Zarrillo of Synergy Artist MGMT

PERFECT FOR DRIVING
While some car newer manufacturers such as Tesla are making cars without CD players, many car-makers such as Volkswagen, Ford, Lexus, and Mitsubishi have 2016 models with a CD player still in the dashboard stereo. One of my friends, Sarah, said “I buy [CDs] still because driving in the car (with the CD player) is the only time I really get to listen to music.

-Elizabeth King

SOUND QUALITY
Even if you don’t care about audio quality now, you might still want to invest in high-quality music, and the standard encoding for CDs, 1,411.2 kilobytes per second, beats any online competition.* Since most music is now recorded digitally, vinyl often offers the same sound quality as CD at a higher price.

*The iTunes store sells downloads at 256 kbps; Amazon mp3 averages the same bitrate. Spotify uses a baseline of 160 kbps, with 320 kbps for Premium subscribers. YouTube audio ranges from 64 kbps to 512 kbps. Pandora plays 64kbps AAC+. Bandcamp offers lossless FLAC downloads, but has a far more limited selection.
– Jonah Wolf

Research suggests that the sound quality of CDs themselves could be a significant reason why audiophiles are clinging to physicals discs. In 2014, Cambridge Silicon Radio Limited (CSR), a U.K.-based audio and communications technology developer, released a survey of 2,000 people who listen to music at home in 2014, which found that 77 percent of at-home-listeners wanted better sound quality from their music. With CD sales still relatively high, it could be that Philips’ and Sony’s endeavor to create higher quality audio with the CD was so successful that it still hasn’t been topped, and people want CDs sheerly for the quality of the sound.

TANGIBILITY
CD sales always spike in the fourth quarter because you just can’t wrap a download. Market research shows people buy CDs out of habit. They also buy when they really like the artist. They want a physical package with the artwork. CDs offer that offer a kind of connection with the artist.
– David Bakula, SVP of client development for Nielsen
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