The New Stuff

Indie Musician Advice: Give it all you’ve got or just don’t do it


You have dreamt about this forever and ever and a day. You can’t think of doing anything else. Ever. You finally get your musical ambitions in order–maybe your artist has just finished an overdue release, or maybe this is your first album. Whatever it is–in every case–money, blood, sweat, and tears have been poured into the thing. The album is mastered, finished, and it’s ready to go out to the world. The next step is putting it out.

Pause.

Remember when you were a wee lad or a young lady, and your mum would harp on to you about first impressions? Or your grandey, or your teacher, or fuck knows who–but you heard it. Come on now, let’s be honest. Someone in your lifetime has said that to you. Well, guess what? They were right. Look here.

I used to be a wee scout back in my former days. I would get tons and tons of demos sent to me. At first, I would listen to anything and everything. But I soon started to see a pattern: I could tell the labels/artists that had something unique. I could see a real difference between those who really took the time to come up with something a little creative, and those who didn’t. (And it usually didn’t have anything to do with who had the most musical experience.)

I could see that for the people who had really given some thought to the whole thing, there was that blood, sweat and tears–embedded into every square inch of the release. Don’t take my word for it; call a radio programmer (someone who gets thousands upon thousands of albums to review), and ask what he/she does with the ones that come in looking like some didn’t give a shit. Call promoters and ask them. I’m telling you that the majority will agree with me. We don’t know what is on that record, but we can tell if someone (you!) put the time and effort into the packaging.

Don’t shortchange yourself. Take the time, nail it, and get it right, or please don’t do it at all.

_______________________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

»

Best of the Best: Our Top Advice Articles for Indie Musicians

Hi folks! What have you been up to? Aside from the usual busyness of ...

»

NEON VINYL RECORDS

We’ve features some of the most creative vinyl records here on ...

vinyl box set: back to the future soundtrack
»

Back To The Future Trilogy Soundtrack Vinyl Box Set

A classic film such as the BACK TO THE FUTURE TRILOGY deserves ...

»

Tips for Choosing the Perfect Band Name and Why You Should Copyright It

Who would have thought that finding the perfect band name could be a ...

»

Meet The Dodds Sisters, Queens of CD Package Design

Shauna and Sarah Dodds, the creatively inclined badass sisters from ...

»

Album Releases That Took Music Packaging to a Whole New Level

Now that everyone prefers to download their music, creative releases ...

»

Gremlins Soundtrack Vinyl

Everyone knows the rules: Don’t get ’em wet. Don’t ...

»

4 Ways to Add Awesomeness to Clear CD Cases

CD Jewel cases are considered as passé —a thing of the ...

»

2016 Album Packaging We Can’t Stop Thinking About

Album artwork is a very crucial part in a music release because not ...

Read previous post:
10 Ways to Keep Yourself Awake at Work

Don’t stuff yourself. Eating a full meal is not a good idea if you plan to stay awake for hours....

Close