The New Stuff

pulling empty pocket of pants

Indie Musicians: Solicit Grants using Kickstarter

In the digital age, almost everyone who has at least a little bit of talent can make and sell music.  Anyone with an internet connection can broadcast their talent via YouTube, can create a MySpace, Facebook, Twitter account for their band promotion, can blog about their lives to gather followers.  And if they have the recording equipment and CD burners at home, they can actually make their album at a very small cost.  Anyone can do that.  Anyone.

The setback is that with millions of bands competing to get attention, it is quite difficult for any band to stand out.  Because of this fact, many artists find it hard to concentrate and give 100% effort to their band because the chance of them getting noticed is slimmer. They need a day job to feed and clothe them, to send their child to school, to survive-which is more important.

But for the persistent artists, there is always a way no matter how hard it may seem.  Their calling is like an itch that needs to be scratched and money,money,money is one, if not the only thing that’s stopping them in their tracks.

Some musicians who don’t land a contract have been asking their fans to supply grants for developing new music. Kickstarter is the most famous and successful website that aids the process by providing the software tools for musicians in looking for sponsors.

Here’s how Kickstarter can work:

  1. Sign up a project page. For example, to raise a set dollar amount for a particular goal, like recording an album, a tour, a gig.
  2. Add friends,fans, family members and tell them about it
  3. Friends and fans make pledges with a credit card tied to the Amazon Payments system.

But it’s a conditional pledge: the cards are charged only if there are enough pledges to meet the fund-raising goal in 90 days. Kickstarter charges groups only 5 percent of proceeds — and only when the project succeeds. Since Kickstarter opened in April 2009, the average fund-raising goal for music projects has been $6,000, and 46 percent of them have met their targets, the company says.

One success story is that of Sgt Dunbar & the Hobo Banned, an eight-member group based in Albany. The group sought to raise $3,000 to help repair its eight-year-old van and to cover travel expenses to Austin, Tex., for the SXSW festival last month. It raised $3,782, including $100 each from 11 backers who got various goodies, like their name on the van as a tour sponsor.

The site also hosts projects set up by photographers, filmmakers, writers and other artists.


Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.


Recently Published


CD Packaging: The Rainbow of Time

Designer: Shuyu Tsai Project Type: Produced, Commercial ...


FOR YOUR INSPIRATION: Pyramid-shaped CD cases

What we love about the pyramid-shaped CD packaging is that it ...



There are so many talented musicians who stop making music because ...


The Greatest Vinyl Record Sleeves as Chosen by the Most Famous Designers

The Beatles – The White Album (1968) Chosen by: Jonathan ...


Vinyl Packaging: Enclave Records (Neon and Black Combo)

Designer: Nick Johnson Project Type: Produced, Commercial ...


REAL TALK: Does Sending Demos Still Work?

YES! You still need to send demos in 2018 and beyond. Yes, even if ...


GRAMMY WINNER: 95- Year-Old Colombian Singer’s First Album (Special Limited Edition)

Magín Díaz, el Orisha de la Rosa, is the first solo album of the ...

demo music promotion kit

Things To Do Before Sending a Demo

Sending a demo to a record label for a slim (really slim) chance of ...


What Musicians Should Do in 2018 to Achieve Music Career Success

How do you break through the clutter and show the world your ...

Read previous post:
guitar store
Music Retail: Record Stores Have to Diversify in Order to Survive

It is a known fact that CD sales have plummeted in the last decade and are down about 50 percent...