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Music Promotion: How to get featured on Music Blogs


Getting featured on music blogs, especially by popular ones, could be life-changing for indie musicians. It can get the attention of people who hasn’t heard about you before, it can increase ticket sales, and it can make fans want you more. Not only that, It is also one of the best ways to get the attention of the right people-managers,designers,patrons.

You should know that the process could be a pain in the backside especially if this is your first time. It is time-consuming and would require some creative juices from you.

Here is a step by step guide (with lots tips) on how to get featured:

Define your Band and Your Audience

With bazillions of music blogs sprouting every day, it is wise if you narrow down your choices to the ones that cater and promote your kind of music so your chances of getting featured and hitting the right audience is greater. Get a pen and paper and list down adjectives on the kind of music you play, your band’s personality, your lifestyle, your influences,etc. Once you’re done, keep the list as you will use it on step 2.

Google Music Blogs that Feature or Might Feature Artists

Now that you’ve defined your band and audience, it’s time to start the meticulous process of looking for good blogs. Start by typing music blogs+keywords in step one (ex. Grunge, Radiohead, Fashion). I also advise that you include those music blogs that are near your area even if they’re not too popular because the people reading the blogs are your possible audience.

E-mail the Blog Admin

Get the e-mail address of the editor and express your interest. You can make a template message to make the process faster. Keep it short, light but still maintain professionalism. Make sure you include your press kit, some photos, and a link to your site.

Make Your own Write-up

Once the editor gives a positive reply to your request, it time to do some major writing. If you or your bandmates are not very confident with your writing skills, better hire someone. Here are some of the things that you need to write about: Bio (How your band started, how you got your name, etc), influences, What kind of music you play, Press releases of your albums. These information are necessary for the editors so they would know what to feature about your band, how to feature you, and what kinds of questions they’ll prepare for you if they decide to have an interview.

Tips:

Make sure the soft copies of your photos are of excellent quality. Photos are one of the best ways to get attention so you better make sure it looks good.

Tell the editor that you will help promote their site in return. They’d love that.

Keep your communication lines open and make sure you reply right away if the editor has additional questions. They also have deadlines, you know. Better make a good impression to these online promoters so you can still tap them next time your band has other things to promote.

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