The New Stuff

Music Packaging of the Week: Hold That Tiger


Design: Onion Design Associates
Project Type: Produced, Commercial Work
Client: Muddy Basin Ramblers
Packaging Content: Music CD
Location: Taiwan

“Hold That Tiger” is the third full-length album by the jug band the Muddy Basin Ramblers, a group of US/UK expats living in Taipei, Taiwan. The album has 22 tracks of mostly original music with styles that range from swing jazz, blues and ragtime to Taiwanese traditional temple parade music, Nakashi (known in Japan as Enka), Irish folk and even Taiwanese hip hop. The song lyrics cover an eclectic mix of topics and themes, including the phenomenon of folk religion and cults, the Asian immigrant diaspora, the Beat Generation, sci-fi/UFO kitch from the 1950s, and the history of jazz music.

To convey the experimental nature of the music and its subject matter, which plays with the East/West cultural divide, we decided to create a visual style that combines Taiwan’s religious folk culture and Taoist mysticism with a touch of 50’s retro-futurism from the West.

The Cover
The title “Hold that Tiger” comes from a lyric in “Tiger Rag”, a jazz standard dating back to 1917, which is the first song on this album. We borrowed from traditional Chinese folk art, invoking an iconic image of the Taoist figure Zhang Daoling, aka “Chinese Celestial Master Zhang Tianshi” (張天師神符), who is often portrayed with a tiger. The image is sourced from a Taoist paper talisman (“Fu”/符). The Fu talisman is traditionally kept to ward off evil or unwanted spirits and ghosts. In keeping with one theme on the album — the mixing of traditional and modern elements — we “retro-fitted” Master Zhang with a space helmet, 3D glasses and a jug (often used as a homemade “tuba” by jug bands).

CD Sleeve
The CD is wrapped in a sheet of yellow paper that takes on the appearance of a Taoist Fu talisman. The printed calligraphy may look like abstracted Chinese glyphs, but is actually comprised of Roman letters, with the band’s name written on the right (The Muddy Basin Ramblers) and the title of the CD on the left (Hold That Tiger). This reconstruction technique is borrowed from artist Xu Bing’s “square word calligraphy,” in which he devised a system for writing English in a form that resembled Chinese characters. When folded using a origami hexagon folding technique, the CD sleeve emulates the appearance of a traditional Taiwanese amulet.

CD Label 
The design derived from a Chinese zodiac wheel (denoting 12 palaces) in a fortune-telling chart, originating from Yilan, Taiwan.

via

_________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

»

Vinyl Packaging: Warp 10-year Anniversary Vinyl

Design: Carosello Lab Project Type: Produced Client: Dim Mak (Steve ...

»

Music Packaging of the Week: Nakama- Endy Chow

CD package design for a Hong Kong singer Endy Chow, it is not only a ...

»

The Many Creative Ways You Can Do MultiDisc CDs and DVDs

There’s nothing we find more exciting over here at Unified than ...

»

Vinyl Record: Inner Dynamics- United We Fly

Packaging and graphic design: Alexandra Alexandridou Project Type: ...

bee gees funny vinyl sleeve artwork
»

Vinyl Sleeve Artworks That Are So Bad They’re Good

These vinyl sleeves are like B movies…or your first kiss— ...

music mixing studio
»

Biggest List of Recording Studios in America

NOTE: If you want to receive the full list containing over 500 ...

carton tshirt packaging
»

All The Design Inspiration You Need For Your T-shirt Packaging

There are so many ways to package your merch to promote your brand ...

»

Music Packaging of the Week: Dollerz Make Sense

“Dollerz Make Sense” features 10 Hiphop hits with Stickman (Fury ...

»

Grammy Nominees for Best Record Package 2019

Be the Cowboy, Mitski The record is on clear red vinyl in an spot-UV ...

Read previous post:
Vinyl Album Covers with Awesome Pop Art Design

Pop Art was the dominant movement in early 1960s American art. Short for “popular art,” it featured common household objects...

Close