The New Stuff

Independent Record Labels and the Changing Times


A lot has been written about the record labels and independent record labels over the last few years and if you’re like me who’s passionate about these topics,  chances are we’ve heard the same thing: That the music industry is doomed for extinction. They show us statistics of poor CD sales and tell us that we should change our gears and move out before we lose everything we have.

I am on the phone every day with independent record labels and a lot of them moan and groan that“ the business is dead”. It is awful and depressing. I totally agree that the business we are in is changing and it’s changing really, really fast. If you are not keeping up with it, you are going to be swept up and there will be nothing left of you.

But to these people who are proclaiming the end and how awful it is, here’s my request: Please Shut the hell up. You sound like whiny school children who just had their sweeties taken away from them. I mean please grow a set.  What industry hasn’t changed? What industry isn’t being affected by new technology?

Go talk to authors, book manufactures, and see how they feel. Jeez.

Let’s be clear. If you are currently running a label or if you are thinking of running a label soon, I hope you are getting into it mainly for passion because if you’re not passionate about it, you are insane. If you’re not yet insane, then you will be, for sure.

Of course, passion alone is not going to make it-I am not a hypocrite-Music Business is still business. You have to have some marketing understanding with you, online advertising knowledge, business know-how, etc or else you’d get burned out and your passion would eventually die out.

I guess what I am trying to say is that you have to love it so much, so much that you’re willing to lose a few dollars, because you want what you are doing and you believe that all the hardships will pay off eventually. At the end of the day, the music is 100% where you need to start. If that sucks from the get go, then it’s doomed.

On top of that, I think if you are not in some type of niche music scene, then things are going to be tough for you. Not to say it cannot be done but it would not be easy. I believe the future of the record label is in Branding. Branding the label itself. I can’t think of anything more important than the label itself having a strong brand behind them. Think of the following labels

These are labels that have branded themselves as a great source for people to find great music. These labels have been and will be the future of record labels and Independent record labels. They have done it through finding great talent and great marketing. Not all of you are going to find the next Nirvana or the Prodigy but I feel that with the web , a decent looking logo, awesome packaging , a bold statement about what you stand for and a well structured wordpress/website,  you can’t go wrong.

If you can be the online source that the general public can come to because they know they are going to find great music and they like you and what you seem to stand for, then you are on your way. Of course, this does not happen overnight. Do not expect too much happening too soon but keep doing what you’re doing. Even if they say that you’re crazy for sticking to a dying industry, even if you are losing a few dollars now and then, but with commitment, good knowledge, and passion, it’s impossible for you to fail.

The future of Record labels
___________________________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

»

8 Packaging Design Resources (for your inspiration)

Regular CDs are nice but if you want to release something your ...

»

Vinyl Packaging: Where The World Ends / Indian Wells

Designer: Chiara Tomati Designer / Co-creative director: Vincenzo ...

»

CD Packaging of the Week: Chang and Lee

We love the look of this street, grunge, trashy pop CD packaging. ...

»

Reasons Why Millennials Love the Vinyl

[Written by Ben Schultz, is an award-winning journalist and music ...

david bowie ziggy stardust
»

Best of the Best: Our Top Advice Articles for Indie Musicians

Hi folks! What have you been up to? Aside from the usual busyness of ...

»

NEON VINYL RECORDS

We’ve features some of the most creative vinyl records here on ...

vinyl box set: back to the future soundtrack
»

Back To The Future Trilogy Soundtrack Vinyl Box Set

A classic film such as the BACK TO THE FUTURE TRILOGY deserves ...

Kiss band marketing
»

Tips for Choosing the Perfect Band Name and Why You Should Copyright It

Who would have thought that finding the perfect band name could be a ...

»

Meet The Dodds Sisters, Queens of CD Package Design

Shauna and Sarah Dodds, the creatively inclined badass sisters from ...

Read previous post:
CD Packaging: Album Art with Cigarettes

Smoking is a controversial thing for some, a normal thing for others. Some smoke to push their creative button, some...

Close