The New Stuff

Indie Filmmaking: 7 Easy and Cheap Ways to Promote Your Film


Here is a list of cost-effective ways you can promote your film:

Cheap Giveaways. You do not have to spend big bucks to promote your film. Choose very cheap items that are witty, creative, and that can intrigue a lot of people. For example, if your film is a comedy about teen pregnancy (much like Juno), then you can give out some cool promotional condoms with the details of your film printed on the packaging. These promotional condoms just cost $0.4 or less when bought in bulk. If your film is about money and getting rich, then maybe you can give out customized paper money with the details of your film printed on it.

College Magazines. College publications are easier to talk to than the commercial ones. Prepare a good synopsis, promotional photos, and behind-the-scenes photos of your film and talk to the editors personally. If your film is featured by a prestigious school paper, your film automatically gains an academic touch to it which increases its value and appeal. Hey, if Universities talk about it, then it’s worth watching.

Blog. Create a blog for your film where you post updates like screening schedules, actor’s profile, etc. it would be a lot better if you started this while you’re still making the film so people would get intrigued. Do not give away too much info about the story though. Focus on the production like how crazy the special effects are, how you enjoyed your shoot, etc. Aside from updating your blog, you should also ask other famous bloggers to feature your film.

Social Networks. Of course, you know this already but I’ll mention it anyway. Link your blog to your social networks but do it sparingly. You want to remain mysterious because you want them to get sooo curious that they have no other choice but to watch your film. The least thing you want to become is annoying, so don’t overdo it. Instead, promote by letting others talk about your film. Ask your friends on Facebook, twitter,etc to say something about your film in a non-hard sell way. Let them say “ oh, I cannot wait to watch X film.” Here are some things to avoid when you’re using social networks.

Organizations. Look for organizations that might support your film. For example, if your film has something about child labor, then you might want to tap certain organizations that might help you in promoting your film. They might even give you some funds for promotion and distribution if you’re lucky.

Youtube. Well, what better way to promote your indie film than by making a teaser and uploading it to YouTube? That’s easy. The challenge is how you convince people to watch your teaser. You can post the video’s link to your social networks, you can e-mail everyone, and you can ask your friends to help you spread the video. If you have a lot of other things to do, you might consider the help of an expert who can handle all these online promotion and marketing.

Radio interviews. Contact all radio stations that might feature your film and give them a brief synopsis of your film. You have to convince them why your film is worth promoting in their station. Give them topics that might be worth discussing and give them options of angles that they might want to feature.  Once you’ve given them your kit, make sure you follow up in a week. Do not be shy to push your way in but don’t try way too hard that you become insensitive to their schedules.

___________________________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

»

CD Packaging: Pjus – Słowowtóry

Creative Agency: UVMW Creative Direction, Design: Kasia Michalak, ...

»

Surefire Ways to Boost Your CD Sales

Add a freebie. You can add something as simple as a button or a ...

»

2018 Grammy Nominations for Best Boxed Boxed Or Special Limited Edition Package

The Grammy season is just round the corner and we are thrilled seeing ...

father john misty-Pure Comedy vinyl packaging
»

2018 Grammy Nominees for Best Recording Package

Record Package is not just something to be dismissed because it adds ...

»

5 Seemingly Negative Artistic Traits That Are Actually Good

Artists experience the world differently than the average individual. ...

»

For Your Inspiration: Merch Bundles That Totally Rock

We love merch bundles not only because they’re cheaper but ...

toiletpaper creative vinyl packaging
»

5 Convincing Reasons You Should Release on Vinyl Now

#1 Vinyl just hit 25-year high in sales last year. Sales of vinyl in ...

banksy art social media addiction
»

5 Habits to Kill If You Wanna Turn Your Passion into a Career

You don’t want to be just good in your craft and career. You ...

vinyl picture disc with creative shape
»

The Most Stunning Picture Discs Ever Released

Rather than plain or colored or splattered, picture discs are special ...

Read previous post:
Unique Band Merch: Condoms, Lollies, Cereals, and Soup

You moan and groan that you're not getting enough money from your gigs and album sales and that the music...

Close