The New Stuff

Indie Musicians: 5 Must-Know Tips For New Artists


This year’s New Music Seminar in New York wrapped today after a series of panels which included “The Creative Conundrum – Increasing Your Odds With Radical Differentiation,” a 90-minute no-bull look at how new artists can break their careers wide open.

Yes, that’s easier said than done, as the discussion’s moderator, Billboard’s editorial director Bill Werde, pointed out that 94,000 albums were released last year. So, how does one rise above the clutter of the thousands of other releases? A round-up of tips from the panel:

Make A Personal Connection With Fans
Artists must create “religious” moments with fans – it can be on a record, it can be live, it can be online, etc. – but to truly break through and expect fans to come back for more more, artists must make an emotional connection. “If you can create a special experience in front of 30 people in a club,” said panelist Tom Jackson from OnStageSuccess.com, “and you change a life at a show, you have a shot at this.”

Whatever You Do, Make Yourself Stand Out
Hip-hop producer Just Blaze received 300 demos the last time he went to a conference, he said. The two he remembers? One that he received on an iPod Shuffle (a brilliant move, albeit incredibly expensive) and the artist who took an candy-themed approach to the CD packaging, complete with Kool-Aid and Fun Dip artwork. “That made a difference. Things like that grab my attention and I thought ‘this person’s presentation was so different that maybe their music will be just as different.'”

Artists Must Be Marketers and Entrepreneurs
Too many artists are waiting for a lucky chance meeting with Jimmy Iovine, said reality TV personality and People’s Revolution PR founder Kelly Cutrone. “Madonna is an average singer but a brilliant marketer,” said Cutrone, adding that Lady Gaga showed up in her office in 105 degree weather dressed as Kiss’ Ace Frehley. “That stood out.”

Find Your Lane
“If people want Southern rap they’ll go to T.I., if they want East Coast they’ll go to Jay-Z, if they want West Coast they’ll go to Snoop or Dre. Those slots are already taken,” said Just Blaze. The point? Find your niche and stick to it. “Make your mark in one spot then branch out.”

Work On Your Craft
At the end of the day, if you have everyone’s attention, the music has to deliver the goods. “Learn your craft,” said the E Street Band‘s Little Steven. His comment that artists must first go back to the beginnings of their genre and “learn the roots,” drew the panel’s biggest applause.

By Chris M. Walsh of Billboard

Image: www.businessweek.com
_______________________________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

musician in santa costume
»

9 Holiday Marketing Tips for Musicians

Tis the season to be jolly and think of ways to market your band ...

»

8 Packaging Design Resources (for your inspiration)

Regular CDs are nice but if you want to release something your ...

»

Vinyl Packaging: Where The World Ends / Indian Wells

Designer: Chiara Tomati Designer / Co-creative director: Vincenzo ...

»

CD Packaging of the Week: Chang and Lee

We love the look of this street, grunge, trashy pop CD packaging. ...

»

Reasons Why Millennials Love the Vinyl

[Written by Ben Schultz, is an award-winning journalist and music ...

david bowie ziggy stardust
»

Best of the Best: Our Top Advice Articles for Indie Musicians

Hi folks! What have you been up to? Aside from the usual busyness of ...

»

NEON VINYL RECORDS

We’ve features some of the most creative vinyl records here on ...

vinyl box set: back to the future soundtrack
»

Back To The Future Trilogy Soundtrack Vinyl Box Set

A classic film such as the BACK TO THE FUTURE TRILOGY deserves ...

Kiss band marketing
»

Tips for Choosing the Perfect Band Name and Why You Should Copyright It

Who would have thought that finding the perfect band name could be a ...

Read previous post:
Music Packaging: Shark,Shark, Shark!

If you are a loyal viewer of Discovery Channel, then you must know that this week is Shark Week, their...

Close