The New Stuff

Indie Musicians: How to Find a Distributor


Finding and securing a distributor is not an easy process especially for indie musicians.  Most distributors look for musicians that already have established airplay but the problem is, many radio stations favor musicians that already have national distribution.  In this case, indies should just make kick-ass press kits and start “attacking” radio stations and distributors with their raw talent and charm.

You should condition yourself that finding a distributor will not happen fast. It’s a lot like applying for your dream job. Even if you do your best with the press kit and everything else, you should also bear in mind that these people get a LOT of letter and packages in their office everyday thus the whole process could take a while.  Put yourself in their shoes and you would understand why. So keep on sending pres kits to the distributors that sell your kind of music and do not lose the enthusiasm and energy that you had on Day 1. While waiting, market your music and do more gigs.

Here are some things to bear in mind when looking for a distributor:

Do some research on your prospect distributors. Do not simply give every distributor your press kit. You have to know first and foremost, if they are legit. Ask them what stores they distribute to and what areas. Afterward, you can do your own research by calling the said stores and checking whether they are actually telling the truth.  This may indicate that they are not legit and they might rip you off. Research is also necessary so you would find out what kind of music they produce, their list of clients/partners, their rules and regulations. You are not desperate just to hook up with just any distributor. You also have to know if they are the kind of distributors you want to work with.

Call them first before sending anything. As I’ve said, they are so busy and their desks are swamped with kits and letters from bands everywhere so if you just send it to their office without prior notice, your letter might get lost in the hay and eventually end up in the trash box. The intention of the first call is simply to ask for their permission or approval that you’re in fact sending a kit to their office. You also have to ask them about their requirements, policies, and the best time to reach them for updates. Good oral communication skills and phone ethics are not necessary, but is a major plus.

After you’ve done all of these, it’s time to send the requirements (letter or the press kit) to the distributors you talked to. Keep looking for distributors and keep your hopes up. With determination and lots of action, you will get a distributor in time.

_______________________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

musician in santa costume
»

9 Holiday Marketing Tips for Musicians

Tis the season to be jolly and think of ways to market your band ...

»

8 Packaging Design Resources (for your inspiration)

Regular CDs are nice but if you want to release something your ...

»

Vinyl Packaging: Where The World Ends / Indian Wells

Designer: Chiara Tomati Designer / Co-creative director: Vincenzo ...

»

CD Packaging of the Week: Chang and Lee

We love the look of this street, grunge, trashy pop CD packaging. ...

»

Reasons Why Millennials Love the Vinyl

[Written by Ben Schultz, is an award-winning journalist and music ...

david bowie ziggy stardust
»

Best of the Best: Our Top Advice Articles for Indie Musicians

Hi folks! What have you been up to? Aside from the usual busyness of ...

»

NEON VINYL RECORDS

We’ve features some of the most creative vinyl records here on ...

vinyl box set: back to the future soundtrack
»

Back To The Future Trilogy Soundtrack Vinyl Box Set

A classic film such as the BACK TO THE FUTURE TRILOGY deserves ...

Kiss band marketing
»

Tips for Choosing the Perfect Band Name and Why You Should Copyright It

Who would have thought that finding the perfect band name could be a ...

Read previous post:
Indie Music Promotion: Nothing still beats the good ol’ E-mail

Yep, no facebook or twitter or myspace could beat the classic medium yet.  According to the study published by eMarketer.com...

Close