The New Stuff

band merch CD tour musician

Why it still makes sense to make CDs


band merch CD tour musician

The CD is dead. We keep hearing it every day since 2001 but here we are, 12 years later, still alive and making hundreds of thousands of CDs each year. Many things changed because of the internet but one thing never changes: fans still want to take home the physical format. The mp3 is too soft (pun intended) for the hardcore fans and the flash drive and vinyl are still quite expensive. When they go out to see you play, they want to take home something with them to listen to and show off to everyone. And, surprise surprise, it’s still the CD, not the download card or the more expensive USB. Yes, the CD is still what the real rock and rollers and music lovers want.

But we’re not blind. We know that digital sales go up year per year. It’s cheap, it’s convenient, and it’s much easier to store, play, and transfer.

Here are the digital vs CD figures in 2012:

In 2012, Digital album sales in the US are up by 15.3%, and have sold over 1 billion units for the first time over this period.

Albums sold on CD went down significantly. In 2011, there were 151.6 million albums sold on CD – now it’s down to 129.7 million, which dragged down the overall album figures.

But it’s not about which one is dying  or rising, is it? The fact that there are still 129 million CDs sold should be a reason for any musician to still make CDs. Of course you have to offer digital downloads on your website but if your band plays on bars and you’re planning to tour, good god, you can’t be without your CDs! You simply can’t miss opportunities of selling your music to your fans. If you have a CD, at least you have something to hand them during gigs. The point is, make both. Don’t skip the CD.

creative cd package

Aside from direct sales, CDs are a great way to brand your band. Make your artwork and packaging reflect what image you want to be known for -choose the colors that reflect you, make the design that speaks volumes about you and your music. If you want something more than a CD jewel case or a digipak, make Limited Edition CDs in special packaging, from custom boxes to bubble foil wraps or anything at all. If you need inspiration, here are 20 unconventional ways to release music. Special Edition packaging are a bit expensive to make but the returns are HUGE. Here are some reasons why you should give a damn about CD packaging.

___________________________________________________________
Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

Kayne_newalbum
»

4 Ways to Add Awesomeness to Clear CD Cases

CD Jewel cases are considered as passé —a thing of the ...

Screen Shot 2016-12-23 at 11.03.22 AM
»

2016 Album Packaging We Can’t Stop Thinking About

Album artwork is a very crucial part in a music release because not ...

Fear_Disc_blog_1024x1024
»

Vinyl: INSIDE OUT 7-Inch Single Series

We’ve features a collection of the grooviest movie soundtracks ...

t-shirt-packaging-love
»

8 Tubular T-Shirt Packaging Designs That Are Worth Collecting

Tubes are awesome ways to package tees because not only is it easier ...

tumblr_na83cm8eud1qbe766o4_1280
»

SwivelCard: Business Card with USB and Analytics

A swivelCard is a premium paper business card that includes a USB ...

slide4
»

5 Life Changing (But Easy) Resolutions For Any Type of Artist

It’s almost 2017! Can you believe it? We still can’t. ...

Screen Shot 2016-12-09 at 1.07.50 PM
»

15 Splattered Vinyl Records That Are So Hypnotic You’ll Have No Choice But to Buy Them

Vinyl is back and it’s back with a bang, splash, clunk, ...

Screen Shot 2016-12-08 at 9.32.23 AM
»

9 Album Artworks That Know How to Rock Portraits

Most CD album artworks feature the artists’ portraits and some ...

ok-go-the-one-moment-video
»

Branded Content: How OK Go Rakes In Money By Promoting Brands

Have you seen OK Go’s latest video [One Moment] that’s ...

Read previous post:
cd package eco concept
Nature- inspired “Leaf” CD Packaging

The CD is dead. No one buys CDs anymore. Who needs it nowadays when we can easily download stuff online?...

Close