The New Stuff

Marketing Psychology Basics and How You Can Make Them Work For You


If you’re a musician (or any artist), you’re likely not that knowledgable in marketing- unless that’s your day job. But today, it is a must for artists to do everything on their own including promoting your band page in Social Media, writing newsletters, designing merch…the whole shebang.  Before you do a thousand things for marketing, make sure you read some basics on marketing psychology so you can be more scientific

RECIPROCITY
The principle of reciprocity means that when someone gives us something we feel compelled to give something back in return. Have you ever gone to the grocery store and ended up with an unplanned sausage purchase in your cart because you felt a nagging obligation to buy because you tried a free sample? Well, that was the principle of reciprocity in action. [via]

They say that there’s no such thing as a free meal (or free stuff) and that is so true. Once we get something for free, we are in a trap. We feel obliged to give something in return or else we’d be like total cheap assholes.

How can you make reciprocity work for you?

Give free stuff. If you’re a musician, you may give your fans download cards at your gigs, free music, or even a free gig. In return, ask them if they’d be interested to purchase your Limited Edition CD or merch. You may also give them free e-books or music online in exchange for their e-mail address (which you will use later for further marketing your music).

CONNECTION

If we have a connection with the person asking us to do a favor (buying our products, liking our latest video), we’re more likely to do it without much thought.  It’s also why brands hire celebrities to endorse their products – so that people will transfer their love for the celebrities to the products they’re endorsing.

How can you make connection work for you?

  1. Tell stories. We are all made up of the same stuff that’s why talking about your life, your experiences- especially the universal ones like motherhood, your insomnia, or your demanding cat, will draw you even closer to the people you want to be connected with. In return, they’d feel like you’re an old friend they can rely on. This intimacy is a must if you want long-term support from great people ( and who doesn’t want that?).
  2. Don’t just be a musician. Be known for the other things you do. Are you an advocate for animal right? It won’t hurt to let people know of your cause. Do you crochet on your free time? Post your creations! Don’t be scared that they’d get turned off or that your posts are completely out of your “musician” persona. Trust me, the more you show them about your complexity and interests, the more they’d like you. Just make sure you’re not annoying in Social Media.

TRIBE
Have you ever noticed someone wearing the same shoes or shirt as you and mentally saluted their fine taste? You probably felt a quick connection with that person based solely on that one data point. We want to belong to a certain group of people to affirm just how cool we are. We automatically think this way: If person X is cool and he listens to Band Y, then you’re as cool as X because you also listen to Band Y. That might not necessarily be the case. He could be cool and you could be the uncoolest person in the world who just happen to like some things. But thanks to the way our brains work, we are delusional. This delusion makes us want to be a part of a big tribe to prove that we are indeed as cool as the people we look up to.

How can you make this work for you?

Post about people wearing your stuff or buying your stuff or attending your gigs. This will eventually make them loyal followers and turn them into superfans. As we know, this is much precious than having ten new followers.

__________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

 

Share

Recently Published

»

Packaging of the Week: Gloriosa Rotonda Vinyl Sleeve

Designer: Brosmind Project Type: Produced, Commercial Work Location: ...

»

CD Packaging of the Week: Celer, Opitope (Spekk)

Artist 1-4: Opitope; 5-10: Celer Title 1-4: “Physis”; 5-10: ...

»

Should You DIY or Hire a PR Company for Your Music?

You can be the greatest musician ever born but if you have no good ...

»

Music Packaging of the Week: Big Cosmos – Illuminance USB

You might expect to get a CD or a vinyl for a box this big but this ...

»

The Music Marketing Trends You Should Try This Year

It’s not easy to be an indie musician today. You have to do ...

Queen CD packaging orb
»

8 Reasons Why It’s Time You Release Music in USB

Many musicians, from Bob Marley to Lady Gaga, have released albums in ...

Girls Generation CD packaging tin can
»

8 K-pop Albums with the Prettiest CD Packaging

The Koreans are really good at marketing their stuff and we should ...

»

10 Impractical But Totally Pretty Blu-ray Box Sets and Packaging

Sometimes, we just want to throw away money on special edition blu ...

»

5 Tips on Conceptualizing Your CD Packaging

It isn’t as easy as finding a good image for your CD artwork, ...

Read previous post:
DDT creative CD packaging
CD Packaging of the Week: Transparent by DDT – Deluxe CD edition

Designer: Denis Izotov Project Type: Produced, Commercial Work Location: Moscow, Russia Packaging Contents: Compact disc Packaging Materials: plastic, bookbinding cardboard...

Close