The New Stuff

Shauna and Sarah Dodds

Meet The Dodds Sisters, Queens of CD Package Design


Shauna and Sarah Dodds, the creatively inclined badass sisters from central Texas whose focus is on roots music, have been nominated for Grammy Awards in four of the last five years.

They joined forces in 2004 to form Backstage Design Studio. Concentrating their early efforts on design for the Texas Music Industry, they’ve grown their business to cross all genres of design for all manner of business, and have developed a formidable portfolio to rival that of veteran design groups.

This year they’re once again attending the Grammy’s for their work with country rock band Reckless Kelly for the album “Sunset Motel.”

Here are some of the CD packages they’ve created that gathered accolades:

“We feel like if we’re going to do it, you gotta make it something that the fans are going to be interested in,” says Shauna on the phone from Austin, Texas, where she and her sister’s Backstage Design studios have become an Americana powerhouse.

In 2016, vinyl LP sales rose for the 11th straight year, surpassing sales of 13 million units. That’s still only about 6.5% of total album sales, but that’s still money that can help sustain artists in an industry that calculates royalties by fractions of cents.

As a result, artists are investing in packaging as a lure for fans. With devotees willing to spend $20 or more for albums they can stream for free online, musicians are increasingly teaming with designers such as the Dodds to craft fancy packages that reward attention. A side effect: compact disc packages are becoming more of an afterthought.

They’ve designed packages for artists including Kris Kristofferson, Jimmy Buffett, Willie Nelson, Guy Clark and dozens of others.

Last year they won a recording package Grammy for their work (along with Dick Reeves) on Asleep at the Wheel’s “Still the King: Celebrating the Music of Bob Wills and His Texas Playboys.” In 2014 they earned their first Grammy for their design of Reckless Kelly’s “Long Night Moon.”

 

“Printed packaging, it’s a dying art, to some extent,” says Shauna Dodds. She stresses, however that she thinks there will always be a market.

“Maybe it all switches to vinyl,” she says. “That’s fine. Or maybe it’s all just collector’s editions. But if you’re not giving them something extra, they might as well just download it on iTunes or — even worse — just buy one song. If you’re going to invest the money in the printing and all that, let’s do something special.”

via LA Times

_____________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, vinyl pressing, warehousing and fulfilment and much more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

»

CD Packaging: Hold That Tiger

Design: Onion Design Associates Project Type: Produced, Commercial ...

»

Vinyl Album Covers with Awesome Pop Art Design

Pop Art was the dominant movement in early 1960s American art. Short ...

»

Three Sanity-Saving Tips for Women Artists Who Juggle Motherhood and Art

No matter how independent and brave and modern a woman is, she is ...

»

CD Packaging of the Week: Apex EP

DESIGN: Simón Londoño Sierra PROJECT TYPE: Produced, Commercial ...

»

Artist Tips: How to Deal with Insecurity About Your Art

Feeling insecure isn’t limited to artists but how come ...

»

Film Distribution Myths You Should Stop Believing to Achieve Success

Award-winning Producer/Writer Jerome Courshon breaks the biggest ...

»

Insieme Musica Diversa

Artist: Insieme Musica Diversa Title: Insieme Musica Diversa Label: ...

»

8 Artist Tips on How to Not Give a Damn and Just Do Your Own Thing

Making uncompromising art is tough. It’s hard not to follow ...

»

Packaging of the Week: Relicários de São Tolosa’s Artistic Album Cover

Carlos Bauer designed the unique album artwork for Relicários de ...

Read previous post:
creative CD packaging design by
Album Releases That Took Music Packaging to a Whole New Level

Now that everyone prefers to download their music, creative releases is a must for artists who want to convince their...

Close