The New Stuff

Meet The Dodds Sisters, Queens of CD Package Design


Shauna and Sarah Dodds, the creatively inclined badass sisters from central Texas whose focus is on roots music, have been nominated for Grammy Awards in four of the last five years.

They joined forces in 2004 to form Backstage Design Studio. Concentrating their early efforts on design for the Texas Music Industry, they’ve grown their business to cross all genres of design for all manner of business, and have developed a formidable portfolio to rival that of veteran design groups.

This year they’re once again attending the Grammy’s for their work with country rock band Reckless Kelly for the album “Sunset Motel.”

Here are some of the CD packages they’ve created that gathered accolades:

“We feel like if we’re going to do it, you gotta make it something that the fans are going to be interested in,” says Shauna on the phone from Austin, Texas, where she and her sister’s Backstage Design studios have become an Americana powerhouse.

In 2016, vinyl LP sales rose for the 11th straight year, surpassing sales of 13 million units. That’s still only about 6.5% of total album sales, but that’s still money that can help sustain artists in an industry that calculates royalties by fractions of cents.

As a result, artists are investing in packaging as a lure for fans. With devotees willing to spend $20 or more for albums they can stream for free online, musicians are increasingly teaming with designers such as the Dodds to craft fancy packages that reward attention. A side effect: compact disc packages are becoming more of an afterthought.

They’ve designed packages for artists including Kris Kristofferson, Jimmy Buffett, Willie Nelson, Guy Clark and dozens of others.

Last year they won a recording package Grammy for their work (along with Dick Reeves) on Asleep at the Wheel’s “Still the King: Celebrating the Music of Bob Wills and His Texas Playboys.” In 2014 they earned their first Grammy for their design of Reckless Kelly’s “Long Night Moon.”

 

“Printed packaging, it’s a dying art, to some extent,” says Shauna Dodds. She stresses, however that she thinks there will always be a market.

“Maybe it all switches to vinyl,” she says. “That’s fine. Or maybe it’s all just collector’s editions. But if you’re not giving them something extra, they might as well just download it on iTunes or — even worse — just buy one song. If you’re going to invest the money in the printing and all that, let’s do something special.”

via LA Times

_____________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, vinyl pressing, warehousing and fulfilment and much more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

»

8 Packaging Design Resources (for your inspiration)

Regular CDs are nice but if you want to release something your ...

»

Vinyl Packaging: Where The World Ends / Indian Wells

Designer: Chiara Tomati Designer / Co-creative director: Vincenzo ...

»

CD Packaging of the Week: Chang and Lee

We love the look of this street, grunge, trashy pop CD packaging. ...

»

Reasons Why Millennials Love the Vinyl

[Written by Ben Schultz, is an award-winning journalist and music ...

david bowie ziggy stardust
»

Best of the Best: Our Top Advice Articles for Indie Musicians

Hi folks! What have you been up to? Aside from the usual busyness of ...

»

NEON VINYL RECORDS

We’ve features some of the most creative vinyl records here on ...

vinyl box set: back to the future soundtrack
»

Back To The Future Trilogy Soundtrack Vinyl Box Set

A classic film such as the BACK TO THE FUTURE TRILOGY deserves ...

Kiss band marketing
»

Tips for Choosing the Perfect Band Name and Why You Should Copyright It

Who would have thought that finding the perfect band name could be a ...

»

Meet The Dodds Sisters, Queens of CD Package Design

Shauna and Sarah Dodds, the creatively inclined badass sisters from ...

Read previous post:
creative CD packaging design by
Album Releases That Took Music Packaging to a Whole New Level

Now that everyone prefers to download their music, creative releases is a must for artists who want to convince their...

Close