The New Stuff

Mini-Albums: One Way to Improve the Music Retail Business


USA Today is taking note of the uptick in country mini-albums (or EPs, or collections that generally have fewer than ten songs). Luke Bryan, the newspaper points out, released his second “Spring Break” digital EP today. And “country’s Josh Thompson and American Idol’s Jason Castro have released digital EPs in anticipation of full albums.”


This mini-album experiment could help fix two problems. First, it could help keep record labels on the store shelves on retailers wary of falling CD sales. Second, cheaper albums will probably do more to lure buyers who would have otherwise bought a single track.

Expect to see more mini-albums on store shelves as labels and retailers try to find ways to offer music at lower prices.

Will this technique be the solutions for musicians? Let’s cross our fingers, wait, and see.

Billboardbiz

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