The New Stuff

Screen Shot 2016-09-13 at 5.41.59 PM

Music Advice: Brand Your Band!

Madonna, Radiohead, Lady Gaga, OK Go, Kanye West, David Byrne…sure they have great talent but I am 100% sure that there are other people in the world who can sing like they do and even better. I mean yeah…they all have good voices but they’re rather easy to imitate compared to those with ultra great voices like Andrea Bocelli, et al. So what do these artists have? Why are they sooo damn successful in their career?

Surely it’s not just their voices. No. Of course, not. It’s because they are packaged and marketed well. When you hear the names of these artists- Lady Gaga, Madonna, Ok Go…images automatically populate in your head (except of course if you have zero media access).

If you are serious about your music career, you have to do more than just play good music. It’s a given that good music is the number one requirement for success but you should also know how to sell your music and yourself (the artist)in order to reach stardom.

Image and branding are very important for businesses and if you want to have a career in music, well you better treat your music (and your band/self) as a business. Here are some ways you can build your image:

Make a Catchy Album Packaging. Your album is one great marketing tool. It will be displayed in record stores, it will be displayed online, it will be in the shelves (or inside the bags) of your fans who purchased it. If you do not maximize the use of your album’s packaging, that just means you’re rich enough to let a good opportunity pass. The packaging of your album should reflect your personality.  Same rule applies with your posters, giveaways, and merchandise.

Create a Fashion Statement. Do what Lady Gaga does and you’ll create a buzz. Hey, that rhymes! I do not mean you ride on an egg or wear elaborate costumes. Please. One Lady Gaga is enough. What I mean is that you should use your body as a tool for creating your brand/image. Wear something that represents you and your music. You can either hire a stylist or just do it yourself. Jason Mraz is known for his hat, KISS is known for their makeup…what do you want to be known for aside from your good music?

Website Layout should Reflect Your Style. More and more people are comfortable shopping and browsing stuff online than actually going to physical shops. Because of that, your online presence is very much important especially because you are an artist. Brainstorm with a very good art director on how your website should look like. The color scheme, the elements, the buttons, the type, the copy should reflect you.

Creating a brand for your band will not make you less of an artist. Hey, if you’re an artist you are an artist! Don’t worry about becoming “sell-out”, worry about not achieving your full potential because you have a closed mind. Good luck!


Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

  • Share/Bookmark

Recently Published

Screen Shot 2016-10-20 at 10.45.06 AM

Creative Calendar Designs for Your Christmas Giveaway Inspiration

It’s the time of year again when we need new calendars for the ...

Screen Shot 2016-10-18 at 4.14.43 PM

5 creative ways Unified can help you market yourself better

When marketing yourself and your products, it’s very important ...


Creative Business Cards for Artists that Incorporate What They Do

If you’re an artist, there’s no way you should hand out a ...


5 Reasons to Put Your Portfolio in a Flash Drive Instead of a DVD

Flash drives are more expensive than DVDs, without a doubt. However, ...


12 Transparent Business Cards That Really Rock

If you want to leave a good impression, hand them something they ...


Music Packaging of the Week: Reckless Kelly’s Long Night Moon (Glow in the Dark Ink)

The GRAMMY-Nominated Long Night Moon packaging features Glow In The ...


7 Design Tips From Graphic Design God Milton Glaser

We cannot talk about graphic design without talking about Milton ...


How to Increase Sales of Your T-shirt Business in Less Than 10 Days

You’ve pretty much given it all you’ve got but your ...


Best Record Package Grammy Nominees (and The Winner) for 2016

In this day where everything is digital, you might think that hard ...

More in Marketing, musician tips (213 of 308 articles)