The New Stuff

sand-castle-qr-code-design (1)

Music Marketing Ideas for QR Codes

QR or “Quick Response” codes are rapidly becoming a popular and effective way for marketers to extend special offers or unique content to smart phone users.  QR Codes are two-dimensional barcodes that can be read by most smart phones (via the camera function) and automatically link the mobile user to a marketing offer, website or video. If you haven’t noticed QR codes yet, you will soon. Many leading marketing brands will be using them with much great frequency in the near future.

Music Marketing Ideas for QR Codes

OK, so creating QR Code images is easy and cheap (free!). Now what? Even though some marketers use QR Codes in online campaigns I tend to think offline marketing applications are a better use for this tool. After all if a fan is already online isn’t just clicking a link easier then pulling out a smart phone and taking a picture? In short, any place music fans might be using their smart phone their primary point to access the web could potentially be a good place to use QR codes for music marketing.

Some of the interesting places QR Codes can potentially be used for music marketing include:

  1. Tour Flyers / Band Posters
  2. The Merch Table
  3. Email Sign Up List
  4. The Tour Vehicle
  5. CD Jackets
  6. Business Cards
  7. T-Shirts
  8. Stickers
  9. One Sheets
  10. Outside of any Mailed Package

From a fan engagement standpoint the content or offer that is delivered when a QR code is scanned is the primary driver for a successful QR code marketing campaign. Fans experienced with scanning QR codes are expecting to find unique content or a special marketing offer when they scan a QR code. Simply linking a QR code to your band’s website homepage or Facebook Fanpage will only leave your fans disappointed. Also, be sure to consider that when fans scan your QR code will be viewing your content or offer on a smart phone screen. Make sure the content or offer is formatted for easy viewing on a smart phone.


What sort of content or special offers make sense to offer music fans via QR codes? The options are almost endless! Just let creativity and common sense be your guide. Here are a few QR code content or marketing offer ideas:

  1. New or unreleased band videos
  2. A personal video message from the band
  3. Discount codes good for X% off at the merch table
  4. Discount codes good for X% off at the band’s webstore
  5. Fan contests

Using QR codes can be a fun and unique way to engage your fans when they aren’t on their computer.  Marketing with QR codes is a pretty new tool.


If you want to know how to get QR Codes, read the rest of the post by clicking this link——->>>
Check out creative ways in presenting QR Codes

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

  • Share/Bookmark

Recently Published

Screen Shot 2016-10-20 at 10.45.06 AM

Creative Calendar Designs for Your Christmas Giveaway Inspiration

It’s the time of year again when we need new calendars for the ...

Screen Shot 2016-10-18 at 4.14.43 PM

5 creative ways Unified can help you market yourself better

When marketing yourself and your products, it’s very important ...


Creative Business Cards for Artists that Incorporate What They Do

If you’re an artist, there’s no way you should hand out a ...


5 Reasons to Put Your Portfolio in a Flash Drive Instead of a DVD

Flash drives are more expensive than DVDs, without a doubt. However, ...


12 Transparent Business Cards That Really Rock

If you want to leave a good impression, hand them something they ...


Music Packaging of the Week: Reckless Kelly’s Long Night Moon (Glow in the Dark Ink)

The GRAMMY-Nominated Long Night Moon packaging features Glow In The ...


7 Design Tips From Graphic Design God Milton Glaser

We cannot talk about graphic design without talking about Milton ...


How to Increase Sales of Your T-shirt Business in Less Than 10 Days

You’ve pretty much given it all you’ve got but your ...


Best Record Package Grammy Nominees (and The Winner) for 2016

In this day where everything is digital, you might think that hard ...

More in Marketing, Merch, musician tips (202 of 331 articles)