The New Stuff

MUSIC MARKETING TRENDS OF 2016


If you’re a modern-day musician, you can’t stick to the old ways of selling your music. CDs are a must, for sure, because it’s still the cheapest tangible thing you can sell during tours but you should sell your music in bazillion other ways. Now that we’re in 2016, here are some of the hottest marketing and distribution trends you must try in order to stand out and sell more.

MICROSITES

Home-–-Grand-Portfolio-Musician

Microsites are a great way to inform consumers about your latest album or your concert. Microsites can also hold exclusive content, much likeRihanna‘s site, which gives fans the opporunity to explore rooms for photo and video content, as well as clues relating to the release of her upcoming album ANTI.

VIRTUAL REALITY (VR)

Bjork_Stonemilker-video

Immerse your fans to your music videos by enhancing their experience via VR. You could create a virtual reality video like Björk’s “Stonemilker” and The Weeknd’s “The Hills (Eminem Remix),” or have fans interact with your video like CeeLo Green’s “Robin Williams” and Carly Rae Jepsen’s “Run Away With Me.”

WEARABLES

unnamed-1-1417706052-5Wqw-column-width-inline

Wearable technology will allow brands to tap into and interact with music consumers in ways that will match the pace of their daily lives. Much like how Spotify has added a running and workout segment to the Spotify experience, the wearable technology revolution will also allow music and brand marketers to capture more in depth data then ever before. If brands can capture information on users listening habits, mediums of listening, trends in listening, a predict the next moves of users accurately, brands can be content creators for music fans that match their targeted demographic such as branded playlists, exclusive content or VIP experiences to each individual user. Traditional advertisements aren’t effective in capturing the music users attention. If brands can create integrated advertising and marketing strategies and platforms for users to engage with music such as branded content and playlists, brands will ultimately become more effective in driving key messages to consumers.   via

___________________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

»

Biggest List of Recording Studios in America

NOTE: If you want to receive the full list containing over 500 ...

»

All The Design Inspiration You Need For Your T-shirt Packaging

There are so many ways to package your merch to promote your brand ...

»

Music Packaging of the Week: Dollerz Make Sense

“Dollerz Make Sense” features 10 Hiphop hits with Stickman (Fury ...

»

Grammy Nominees for Best Record Package 2019

Be the Cowboy, Mitski The record is on clear red vinyl in an spot-UV ...

»

Trends and Forecasts That Could Make 2019 the Most Radical Year in Music

There’s no denying it, we are indeed in the future. ...

»

Music Packaging of the Week: Big Lebowski Soundtrack

Mondo released the 20th anniversary edition of The Big ...

»

Music Packaging of the Week: ZRSHA; Fundus Uterus (CD packaging with magnets)

Design: Alexandra Alexandridou Illustrator/Photographer: Neoklis ...

»

11 Pieces of Advice for Every Young Musician

#1. Don’t be afraid to ask. What’s the worst thing that ...

»

Music Packaging of the Week: Speerit Origami

Design: Ioannis Fetanis Project Type: Produced, Commercial ...

Read previous post:
Stadium Arcadium Vinyl box set
Grammy Winners for Best Box Sets or Limited Edition Package (1995- present)

The Grammy Award for Best Boxed or Special Limited Edition Package has been presented since 1995. Here are the winners...

Close