The New Stuff



If you’re a modern-day musician, you can’t stick to the old ways of selling your music. CDs are a must, for sure, because it’s still the cheapest tangible thing you can sell during tours but you should sell your music in bazillion other ways. Now that we’re in 2016, here are some of the hottest marketing and distribution trends you must try in order to stand out and sell more.



Microsites are a great way to inform consumers about your latest album or your concert. Microsites can also hold exclusive content, much likeRihanna‘s site, which gives fans the opporunity to explore rooms for photo and video content, as well as clues relating to the release of her upcoming album ANTI.



Immerse your fans to your music videos by enhancing their experience via VR. You could create a virtual reality video like Björk’s “Stonemilker” and The Weeknd’s “The Hills (Eminem Remix),” or have fans interact with your video like CeeLo Green’s “Robin Williams” and Carly Rae Jepsen’s “Run Away With Me.”



Wearable technology will allow brands to tap into and interact with music consumers in ways that will match the pace of their daily lives. Much like how Spotify has added a running and workout segment to the Spotify experience, the wearable technology revolution will also allow music and brand marketers to capture more in depth data then ever before. If brands can capture information on users listening habits, mediums of listening, trends in listening, a predict the next moves of users accurately, brands can be content creators for music fans that match their targeted demographic such as branded playlists, exclusive content or VIP experiences to each individual user. Traditional advertisements aren’t effective in capturing the music users attention. If brands can create integrated advertising and marketing strategies and platforms for users to engage with music such as branded content and playlists, brands will ultimately become more effective in driving key messages to consumers.   via


Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

  • Share/Bookmark

Recently Published

Screen Shot 2016-10-20 at 10.45.06 AM

Creative Calendar Designs for Your Christmas Giveaway Inspiration

It’s the time of year again when we need new calendars for the ...

Screen Shot 2016-10-18 at 4.14.43 PM

5 creative ways Unified can help you market yourself better

When marketing yourself and your products, it’s very important ...


Creative Business Cards for Artists that Incorporate What They Do

If you’re an artist, there’s no way you should hand out a ...


5 Reasons to Put Your Portfolio in a Flash Drive Instead of a DVD

Flash drives are more expensive than DVDs, without a doubt. However, ...


12 Transparent Business Cards That Really Rock

If you want to leave a good impression, hand them something they ...


Music Packaging of the Week: Reckless Kelly’s Long Night Moon (Glow in the Dark Ink)

The GRAMMY-Nominated Long Night Moon packaging features Glow In The ...


7 Design Tips From Graphic Design God Milton Glaser

We cannot talk about graphic design without talking about Milton ...


How to Increase Sales of Your T-shirt Business in Less Than 10 Days

You’ve pretty much given it all you’ve got but your ...


Best Record Package Grammy Nominees (and The Winner) for 2016

In this day where everything is digital, you might think that hard ...

More in Marketing, musician tips (20 of 308 articles)