The New Stuff

conversion rates for online content

Indie Music Promotion: Nothing still beats the good ol’ E-mail


Yep, no facebook or twitter or myspace could beat the classic medium yet.  According to the study published by eMarketer.com in December of 2009,  email was still the medium that people most used to share.

And I do not question their findings. Personally, I  pay more attention to promotion and marketing that I find in my e-mail than in the overcrowded social networking sites.  I automatically delete those I receive on facebook and I find it really annoying that some businessmen have the nerve to tag me in their product photos just so it would spider out to my friends’ profiles. They should pay us for that! Facebook or twitter, for me, is supposed to be a personal space where I can voice out my opinions,feelings, etc to my friends.

On the other hand, E-mail has a more formal, personal approach that will never give you that feeling that you’re being used or exploited because it’s main reason is for communication and business. So we expect to see lots of marketing emails and it would not bother us. The moment we check our e-mail, we turn on a switch on our brain that makes us more tolerant and even interested to these promotional e-mails.

So how does this fact affect us as musicians and entrepreneurs?

Well, we should not underestimate the capability of the classic mode of communication because majority of the people are more welcoming to these formats than any other online medium. That being said, we should pay more attention to our mailing list. During gigs, pass around a sheet of paper where people can sign-up and send them a follow-up e-mail the moment you can.

Do you still promote your music thru e-mail? Please do share!

_______________________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

»

All The Design Inspiration You Need For Your T-shirt Packaging

There are so many ways to package your merch to promote your brand ...

»

Music Packaging of the Week: Dollerz Make Sense

“Dollerz Make Sense” features 10 Hiphop hits with Stickman (Fury ...

»

Grammy Nominees for Best Record Package 2019

Be the Cowboy, Mitski The record is on clear red vinyl in an spot-UV ...

»

Trends and Forecasts That Could Make 2019 the Most Radical Year in Music

There’s no denying it, we are indeed in the future. ...

»

Music Packaging of the Week: Big Lebowski Soundtrack

Mondo released the 20th anniversary edition of The Big ...

»

Music Packaging of the Week: ZRSHA; Fundus Uterus (CD packaging with magnets)

Design: Alexandra Alexandridou Illustrator/Photographer: Neoklis ...

»

11 Pieces of Advice for Every Young Musician

#1. Don’t be afraid to ask. What’s the worst thing that ...

»

Music Packaging of the Week: Speerit Origami

Design: Ioannis Fetanis Project Type: Produced, Commercial ...

»

Music Packaging of the Week: Hold That Tiger

Design: Onion Design Associates Project Type: Produced, Commercial ...

Read previous post:
harry potter box set-DVD packaging
DVD Packaging: Over-the-top DVD Box Sets for Collectors

Here are some over-the-top DVD/ Bluray sets that I've seen that really made me go woah! They are selling the...

Close