The New Stuff

Indie Music Promotion: Nothing still beats the good ol’ E-mail


Yep, no facebook or twitter or myspace could beat the classic medium yet.  According to the study published by eMarketer.com in December of 2009,  email was still the medium that people most used to share.

And I do not question their findings. Personally, I  pay more attention to promotion and marketing that I find in my e-mail than in the overcrowded social networking sites.  I automatically delete those I receive on facebook and I find it really annoying that some businessmen have the nerve to tag me in their product photos just so it would spider out to my friends’ profiles. They should pay us for that! Facebook or twitter, for me, is supposed to be a personal space where I can voice out my opinions,feelings, etc to my friends.

On the other hand, E-mail has a more formal, personal approach that will never give you that feeling that you’re being used or exploited because it’s main reason is for communication and business. So we expect to see lots of marketing emails and it would not bother us. The moment we check our e-mail, we turn on a switch on our brain that makes us more tolerant and even interested to these promotional e-mails.

So how does this fact affect us as musicians and entrepreneurs?

Well, we should not underestimate the capability of the classic mode of communication because majority of the people are more welcoming to these formats than any other online medium. That being said, we should pay more attention to our mailing list. During gigs, pass around a sheet of paper where people can sign-up and send them a follow-up e-mail the moment you can.

Do you still promote your music thru e-mail? Please do share!

_______________________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

»

4 Ways to Add Awesomeness to Clear CD Cases

CD Jewel cases are considered as passé —a thing of the ...

»

2016 Album Packaging We Can’t Stop Thinking About

Album artwork is a very crucial part in a music release because not ...

»

Vinyl: INSIDE OUT 7-Inch Single Series

We’ve features a collection of the grooviest movie soundtracks ...

»

8 Tubular T-Shirt Packaging Designs That Are Worth Collecting

Tubes are awesome ways to package tees because not only is it easier ...

»

SwivelCard: Business Card with USB and Analytics

A swivelCard is a premium paper business card that includes a USB ...

»

5 Life Changing (But Easy) Resolutions For Any Type of Artist

It’s almost 2017! Can you believe it? We still can’t. ...

»

15 Splattered Vinyl Records That Are So Hypnotic You’ll Have No Choice But to Buy Them

Vinyl is back and it’s back with a bang, splash, clunk, ...

»

9 Album Artworks That Know How to Rock Portraits

Most CD album artworks feature the artists’ portraits and some ...

»

Branded Content: How OK Go Rakes In Money By Promoting Brands

Have you seen OK Go’s latest video [One Moment] that’s ...

Read previous post:
DVD Packaging: Over-the-top DVD Box Sets for Collectors

Here are some over-the-top DVD/ Bluray sets that I've seen that really made me go woah! They are selling the...

Close