The New Stuff

conversion rates for online content

Indie Music Promotion: Nothing still beats the good ol’ E-mail


Yep, no facebook or twitter or myspace could beat the classic medium yet.  According to the study published by eMarketer.com in December of 2009,  email was still the medium that people most used to share.

And I do not question their findings. Personally, I  pay more attention to promotion and marketing that I find in my e-mail than in the overcrowded social networking sites.  I automatically delete those I receive on facebook and I find it really annoying that some businessmen have the nerve to tag me in their product photos just so it would spider out to my friends’ profiles. They should pay us for that! Facebook or twitter, for me, is supposed to be a personal space where I can voice out my opinions,feelings, etc to my friends.

On the other hand, E-mail has a more formal, personal approach that will never give you that feeling that you’re being used or exploited because it’s main reason is for communication and business. So we expect to see lots of marketing emails and it would not bother us. The moment we check our e-mail, we turn on a switch on our brain that makes us more tolerant and even interested to these promotional e-mails.

So how does this fact affect us as musicians and entrepreneurs?

Well, we should not underestimate the capability of the classic mode of communication because majority of the people are more welcoming to these formats than any other online medium. That being said, we should pay more attention to our mailing list. During gigs, pass around a sheet of paper where people can sign-up and send them a follow-up e-mail the moment you can.

Do you still promote your music thru e-mail? Please do share!

_______________________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

»

CD Packaging: Hold That Tiger

Design: Onion Design Associates Project Type: Produced, Commercial ...

»

Vinyl Album Covers with Awesome Pop Art Design

Pop Art was the dominant movement in early 1960s American art. Short ...

»

Three Sanity-Saving Tips for Women Artists Who Juggle Motherhood and Art

No matter how independent and brave and modern a woman is, she is ...

»

CD Packaging of the Week: Apex EP

DESIGN: Simón Londoño Sierra PROJECT TYPE: Produced, Commercial ...

»

Artist Tips: How to Deal with Insecurity About Your Art

Feeling insecure isn’t limited to artists but how come ...

»

Film Distribution Myths You Should Stop Believing to Achieve Success

Award-winning Producer/Writer Jerome Courshon breaks the biggest ...

»

Insieme Musica Diversa

Artist: Insieme Musica Diversa Title: Insieme Musica Diversa Label: ...

»

8 Artist Tips on How to Not Give a Damn and Just Do Your Own Thing

Making uncompromising art is tough. It’s hard not to follow ...

»

Packaging of the Week: Relicários de São Tolosa’s Artistic Album Cover

Carlos Bauer designed the unique album artwork for Relicários de ...

Read previous post:
harry potter box set-DVD packaging
DVD Packaging: Over-the-top DVD Box Sets for Collectors

Here are some over-the-top DVD/ Bluray sets that I've seen that really made me go woah! They are selling the...

Close