Indie Musicians: Online Promotion Ideas to Boost Your Album Sales
You want to “attack” the internet with a killer online marketing strategy but you do not want to appear like a desperate salesman! Here are some effective promotional ideas to boost your album and merch sales:
“Get 10% discount if you promote our album on your Facebook page!”
Simply post the link of our website to your profile for 3 days and you’ll get 10% discount on our band merch. Additional 1% off for every person who comments on the link.
Ø This is effective because people find it very easy to execute. This is a good strategy since people will ask their friends to check out and comment on your link so they’d get a bigger discount. People who do not know you yet would definitely get curious.
“Giveaway of the week: Mike’s Sunglasses!”
Get a chance to win Mike’s sunglasses if you purchase our album now.
Or, if you just want to engage…
Get a chance to win Mike’s sunglasses simply by answering this question: Who is the sexiest member of the group and why? Write your comment to our website. The one with the best answer will get Mike’s sunglasses.
Ø If you already have a good following and you are confident many people now value you as a band, then you can giveaway your stuff to random fans. People love gimmicks and free stuff. It will certainly make them more interested in your band.
Free concert tickets!
Get a chance to win 2 tickets for our concert if you purchase our album this week. We will post the 3 lucky winners this Saturday!
Ø This is perfect for the bands that are not still very famous but are getting there.
Tour with us!
We will pick 5 fans to tour with us this summer! Simply purchase our latest CD and promote it to your facebook page. We will choose the top 5 with the most number of likes and comments.
Ø Give them anything that’s priceless- like a dinner with the band, a chance to be with the band on tour, etc. Again, this is not for the newbies because they would laugh at you when you’re still a newbie and you’d giveout a contest such as this. For newbies, you can start with simpler ones like free shirts, free CD, free concert ticket.
Do you have cool marketing ideas for bands? Please share!
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