The New Stuff

branding importance

Stay Relevant by Investing in Engaging Branding

Businesses act as living organisms, constantly changing as the attention of the market is focused and refocused. Advertisement can make or break a company as that focus realigns itself, which has made engaging branding a crucial part of an effective ...

Answers to Your Startup Financing Questions

At Forbes.com, expert Elizabeth MacBride talks about financing and developing your startup. Branding and developing prototypes are crucial in the beginning stages of financing your startup. Without a concrete model of your idea or product, it can be ...

branding tips for artists

Learning the Ropes of Promoting Your Brand

You’ve done it. You started your very own company, you are ready to get down to business, but there is just one problem: no one knows that you are there. This is a problem that many new business owners face in the early stages of starting ...

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