The New Stuff

Beatles special box set

CD Packaging: Physical Fanatics Want Innovative Releases


Based on findings by the Future Business Research Group and described as the first-ever industry-wide segmentation of the British music-buying public, the study found that ‘Physical Fanatics’ were among the segment of music fans prepared to spend significantly on CDs and vinyl recordings.

“Physical fanatics represent about 11% of the [U.K. music-buying] population and about 11% of the total music spend,” said Mark Uttley, Sony Music Entertainment‘s head of insight. “Although tech savvy, they are older [than digital buyers]. For them, discovery is about discovering old gems from back catalogs. They want a big connection with artists and love box sets. They want innovation in physical recordings.”

These include extras added to CDs such as DVDs of the artist in concert,  Documentary of the album’s recording, free coupons for ordering merchandise.

“The industry is unlikely to get them to start downloading unless digital begins to have the trusted voice of old record stores. They have been buying [physical recordings] all their lives and they want to be rewarded for their loyalty,” Uttley explained. [Billboard]

This just means that it is almost NECESSARY for musicians to reinvent and find innovative ways to offer something more than just music to the fans. Musicians should pay more importance to how they(ahem) package their CDs, DVDs, or Vinyls because it DOES matter a lot to their loyal fans. These  “physical fanatics” would love to collect your CDs as long as you give them something more than the regular stuff. Give them something that music download could not give- fancy physical collectibles. Time to get more creative guys. Good Luck!

 

_______________________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.


Share

Recently Published

»

Releasing a “digital-only” album is not the wisest thing to do

Last year, Best Buy decided to stop selling CDs partly due to record ...

»

Five merch items we offer that your fans would surely go crazy over

Most of you know that we specialize in CD/DVD and vinyl ...

SAW Soundtrack vinyl record
»

Vinyl Record Labels That Rock

We want our vinyl record to look rad. We think we can do this by ...

»

Timing is Everything When It Comes to Releasing An Album

Well…not really everything because your music is more important ...

»

Vinyl Packaging of the Week: Olsson Tropical Cologne

Design: Pond Design Project Type: Produced Client: Mr Radar, Chris ...

Get Out Soundtrack vinyl
»

How to Significantly Cut Down Vinyl Pressing Cost

There is no denying it. Pressing vinyl records could be really ...

»

Vinyl Packaging: Sad About The Times- Various Artists (Kemado/Anthology)

Beautiful packaging for a set of beautiful songs to accompany your ...

»

T-Shirt Packaging: Wine Bottle for Iver Grizzle Shirts

Iver Grizzle is a specialized clothing apparel brand. Its focus is ...

»

CD Packaging: Zappa in New York 40th Anniversary Deluxe Edition

Packaging Manufacturer: GPA Global Project Type: Produced Client: ...

Read previous post:
stick to your guns colored vinyl record
Unified Manufacturing: Past Projects (Vinyl, CD, DVD)

Unified Manufacturing's unique blend of products and services allow bands across the broad spectrum of music to reach more fans. ...

Close