How to Use 3D Pop-ups as Creative Marketing Collaterals
3D Pop-ups literally grab our attention because they remind us of our childhood and they’re really fascinating works of art. They’re not just copy-pasted designs printed on paper and mass produced by thousands, they’re well thought-out from pre-production to assembly to packaging. You know each piece you’re holding is made with a lot of effort and love. Here are some ways you can use 3D pop-ups for your marketing:
POP-UPS FOR TELLING YOUR BRAND’S STORY
For the release of its first perfume, the brand Lacoste L!VE has imagined a pop 24-pages-book to tell the story of this fragrance. The book plays with paper art and relief-effects like children’s interactive books.
POP-UPS AS CREATIVE BUSINESS CARDS If you want to leave a lasting impression, give your new friends creative business cards that are hard to ignore. If you give them something as creative as these pop-up business cards below, they’ll think “If this person cares so much about something as small as a business card, for sure he/she would care much more about the more important things.” Instant plus points for you with just little effort.
POP-UP CD/DVD CASES Here’s a pop-up CD of Flight of the Conchords. One of the coolest bands and coolest CD packaging I’ve seen. The artwork is made of hard paper that has a gorgeous, colorful illustration and pop-up artwork. This is certainly one way to convince people to buy your CDs instead of just downloading them illegally. __________________________________________________________________________
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