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How to Use 3D Pop-ups as Creative Marketing Collaterals


3D Pop-ups literally grab our attention because they remind us of our childhood and they’re really fascinating works of art. They’re not just copy-pasted designs printed on paper and mass produced by thousands, they’re well thought-out from pre-production to assembly to packaging. You know each piece you’re holding is made with a lot of effort and love. Here are some ways you can use 3D pop-ups for your marketing:

POP-UPS FOR TELLING YOUR BRAND’S STORY

For the release of its first perfume, the brand Lacoste L!VE has imagined a pop 24-pages-book to tell the story of this fragrance. The book plays with paper art and relief-effects like children’s interactive books. popup 3d collateral branding- lacoste   popup 3d collateral branding- lacoste book   lacostelivepopupstory-6 lacostelivepopupstory-11

POP-UPS AS CREATIVE BUSINESS CARDS If you want to leave a lasting impression, give your new friends creative business cards that are hard to ignore. If you give them something as creative as these pop-up business cards below, they’ll think “If this person cares so much about something as small as a business card, for sure he/she would care much more about the more important things.” Instant plus points for you with just little effort.

pop up business card pop up business card sample creative pop up business card

POP-UP BROCHURES Brochures have just the right size for pop-ups because you can be intricate with your design and it wont be as flimsy as a poster or as constricting as the size of business cards. pop-up-brochure promotional material creative pop up 3d brochure design

POP-UP CD/DVD CASES Here’s a pop-up CD of Flight of the Conchords. One of the coolest bands and coolest CD packaging I’ve seen. The artwork is made of hard paper that has a gorgeous, colorful illustration and pop-up artwork. This is certainly one way to convince people to buy your CDs instead of just downloading them illegally.  pop up design CD case 1655 __________________________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and much more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

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