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Indie Musicians: Promotion for Indies


Let’s just say that you are an indie musician loaded with talent and freshness, you’ve just finished your album, and you just can’t wait to share it to the whole world. You’ve waited for so long for this day to come but you just don’t know how to start selling your music.  Now you feel stuck and you can’t help but ask yourself “now what?”

Don’t fret! With the help of the internet, you need not spend a cent for your promotion. All you need is a little creativity and lots of effort and determination to sell yourself and your music.  Here are some of the best ways to grab people’s attention:
Press Release
Let a publicist or a writer create a press statement for your band and your new album then submit it to radio stations, newspapers, magazines, blogs, tv shows, and what have you that might entertain music press releases. It would also help if you already know a journalist since he would surely plug your album without any hassles. Radio and tv shows also interview musicians so grab that opportunity as well. Also, do not forget to include the Campus/ University local radio stations since they are more likely to feature indies than commercial radio stations.

Website/ Blog
Everyone is dependent, if not addicted, to the internet. We spend more hours with the monitor and keyboard than with our friends. Because of this, a personal website is probably the most important thing any new band should make when it comes to promotion. On your website, include newsletters, online press kit, biography, picture gallery, concert dates, personal blog, audio samples of your songs etc. Also make sure that you update your blog regularly with personal content. Sharing small tidbits of your personal life and opinions would make the readers feel an intimate connection with you.

Social Networks
Create account on every social networking sites you know-facebook, myspace, twitter and make sure they look good. Also try not to appear that you’re trying too hard to gain fans. Do not flood your facebook or twitter with posts because most people find this annoying. Hyperlink each of these sites together on your profiles so that visitors can easily check out all your profiles on different websites.

Music Video

Create a viral music video and upload it on youtube, on your site, on facebook. In other words, spread it around the internet in any way possible. People love humor and wit and coolness so try to exude it in your video. You do not have to spend a lot. Just use a camcorder and have a kick-ass concept and you’re good to roll.

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