The New Stuff

So…the CD is dead? The trick is to Diversify.


“Who the fart are still buying CDs? It’s 2013, not 1993! Who would want the square-ish bulky thing with only 12-16 tracks when there’s the no-weight, no –mass (and some no-cost) digital music? Let’s just skip the CD and go digital full-force.”

Not the wisest decision, buddy.

Apparently, many still buy the good ‘ole compact disc. Sure, not too many that it would beat digital sales but not too few either that CD manufacturing companies would close down.  Proof that CDs are still okay? We’re still here. And we’re not struggling. In fact, we’re better than ever this year!

In 2012, Digital album sales in the US are up by 15.3%, and have sold over 1 billion units for the first time over this period.

Vinyl has also seen a dramatic 16.3% boost, but remain a niche format at 3.2 million units, according to Billboard.

The loser so far this year is the CD which recently celebrated its 30th birthday. At the same time last year there had been 151.6 million albums sold on CD – now it’s down to 129.7 million, which dragged down the overall album figures.

But why are we still here and why so many artists still making CDs?

We’re here because we don’t just offer CD manufacturing, we do all sorts of stuff from merch printing to vinyl pressing to Flash Drive manufacturing. Diversification is key. And that’s what artists should do, too. Freaking DIVERSIFY. Offer CDs, offer downloads, offer dropcards, offer USB albums, or even a limited edition vinyl record if you feel like it.

But never skip the CD. Here are some reasons why you should still make CDs today:

The CD legitimizes you.

The CD helps create your Image/Brand.

You’ll get more attention from press if you have a CD.

Who tours without a CD?  

While you’re making CDs anyway, try to turn it into a marketing tool.  You can’t not make regular CDs today. That’s a waste of money! It should have something more than your music or else they’d just download your stuff. Your CD and your CD packaging should be “oh man this is too awesome” awesome.  Jerry Only said ““The packaging has to really sell the product today, because kids can go out and buy a CD and then 10 kids can burn them. So you have to really be on your toes.”So true!

So how can you turn your CD into a kick-ass marketing tool?

First Things First: Create a Buzz-worthy Packaging

Document Everything

Make a Press Release of your lovely CD packaging

Be featured on blogs

Include QR Codes

Put your website

Add small giveaways

Give away some on Facebook. Much better than a download.

The CD is dead? That’s debatable. We here at Unified are very confident it will never die. But to be safe, make only few and just diversify.

______________________________________________________________

Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

Share

Recently Published

»

All The Design Inspiration You Need For Your T-shirt Packaging

There are so many ways to package your merch to promote your brand ...

»

Music Packaging of the Week: Dollerz Make Sense

“Dollerz Make Sense” features 10 Hiphop hits with Stickman (Fury ...

»

Grammy Nominees for Best Record Package 2019

Be the Cowboy, Mitski The record is on clear red vinyl in an spot-UV ...

»

Trends and Forecasts That Could Make 2019 the Most Radical Year in Music

There’s no denying it, we are indeed in the future. ...

»

Music Packaging of the Week: Big Lebowski Soundtrack

Mondo released the 20th anniversary edition of The Big ...

»

Music Packaging of the Week: ZRSHA; Fundus Uterus (CD packaging with magnets)

Design: Alexandra Alexandridou Illustrator/Photographer: Neoklis ...

»

11 Pieces of Advice for Every Young Musician

#1. Don’t be afraid to ask. What’s the worst thing that ...

»

Music Packaging of the Week: Speerit Origami

Design: Ioannis Fetanis Project Type: Produced, Commercial ...

»

Music Packaging of the Week: Hold That Tiger

Design: Onion Design Associates Project Type: Produced, Commercial ...

Read previous post:
CD PACKAGING OF THE WEEK: Gabby Young and Other Animals – The Band Called Out For More

Artist: Gabby Young and Other Animal Album: The Band Called Out For More Designer: Andy Hau Year: 2012 "Using the...

Close