The New Stuff

Vinyl Packaging: Taylor Swift Will Release New Album in Vinyl


Taylor Swift has emerged as one of the biggest pop stars of the MP3 age, but deep down, the 20-year-old singer is an old-fashioned vinyl collector. Swift personally made sure that her third album, Speak Now, would be available as a vinyl record as well as a CD and a digital download. The double LP will arrive Nov. 16, a few weeks after the album’s Oct. 25 release date in other formats. “The vinyl is really important to me,” Swift tells Entertainment Weekly, “because I’m so in love with the concept of an album — a collection of memories from your life that you’re giving to people. It’s a piece of you. Buying them on vinyl is just taking that one step further and acknowledging that albums are important.”

Swift’s love for vinyl is no joke. She says she has a record player in a “central, prominent location” in her kitchen at home, and she brought a turntable with her on tour so she could rock out on the road. At a recent trip to Nashville’s Great Escape Music Store, she snapped up LPs by Bruce Springsteen (Working on a Dream, Magic), Ryan Adams (Easy Tiger), the Black Keys (Rubber Factory), and more.

Big, beautiful cover art is one reason why Swift loves vinyl. “There’s something so fascinating about the cover art — every single one of those was a decision by somebody and people put a lot of time and effort into it,” she says. “With my albums, I have a lot of fun with the art direction and a lot of what I do is trying to visually express what the song says. You take the lyrics and you see what picture it paints and you try to do a photo set up that looks like it… We’re incorporating the same art in the vinyl album as we do in the CD, but it’s done in a different format. It’s really put forth in its own way.”

Shortly after that record-buying spree, Swift tore off the brown paper covering and sees Speak Now‘s vinyl edition for the first time. “It’s like Christmas,” she says. “Oh my God, whoa! This is so crazy. It feels unreal. I’m so happy about this.” —Reporting by Eileen Finan  of Entertainment Weekly

Image Credit: Joseph Anthony Baker


Unified Manufacturing is an L.A. -based one-stop-shop that offers very affordable CD/DVD/USB replication, custom printing, promotional products, warehousing and fulfillment and many more. If you need an Instant Quote on a project and you want FREE SHIPPING, simply CLICK HERE.

  • Share/Bookmark

Recently Published

Screen Shot 2016-10-20 at 10.45.06 AM

Creative Calendar Designs for Your Christmas Giveaway Inspiration

It’s the time of year again when we need new calendars for the ...

Screen Shot 2016-10-18 at 4.14.43 PM

5 creative ways Unified can help you market yourself better

When marketing yourself and your products, it’s very important ...


Creative Business Cards for Artists that Incorporate What They Do

If you’re an artist, there’s no way you should hand out a ...


5 Reasons to Put Your Portfolio in a Flash Drive Instead of a DVD

Flash drives are more expensive than DVDs, without a doubt. However, ...


12 Transparent Business Cards That Really Rock

If you want to leave a good impression, hand them something they ...


Music Packaging of the Week: Reckless Kelly’s Long Night Moon (Glow in the Dark Ink)

The GRAMMY-Nominated Long Night Moon packaging features Glow In The ...


7 Design Tips From Graphic Design God Milton Glaser

We cannot talk about graphic design without talking about Milton ...


How to Increase Sales of Your T-shirt Business in Less Than 10 Days

You’ve pretty much given it all you’ve got but your ...


Best Record Package Grammy Nominees (and The Winner) for 2016

In this day where everything is digital, you might think that hard ...

More in Industry News, Vinyl Packaging (110 of 155 articles)