Why You Should Still Make CDs When No One Pays For Music Anymore
They say it’s foolish for new acts to make CDs because no one wants to pay for music anymore. They say CD sales are down and it will never go up again especially now that any song is just a click away. They say that we should just give free music online and get money from tours and merch than lose thousands of dollars in making CDs. But… BUT…What kind of a musician doesn’t have CDs?
Only amateurs who want to remain amateurs.
I’m not just saying this because we are a CD manufacturing company. If you believe in your music and if you have a long-term plan for your career, then you would invest CDs the way you invest in your set of drums or expensive guitar. Look at it as a big investment for your long-term goals and not a way to get instant cash.
By making CDs, you are saying that you are not a coward…that you have enough confidence in your music that you are willing to gamble a few dollars because you know you really are good and you definitely have something new to offer. If you are a new act and you have a really good CD (from content to packaging), then you will surely impress your fans. And more importantly, it is more likely that you will impress record labels, your local magazine, and managers.
Here are other reasons why you should still make CDs when’ no one pays for music anymore’:
Image. If you have a CD out, it would make people think that you are a legitimate act. It creates an impression that you really mean business and you’re not just another indie band who will fade out eventually.
Promotion. You need to offer your fans something tangible during tours, club gigs, and any face-to-face encounter. Yes, you can tell your fans during your concerts “Hey, you can download our songs from our site…” but it doesn’t have the same impact as “Hey, you can purchase our album from our booth”. It also creates interaction which is the #1 rule to getting loyal fans.
Publicity. You need to make CDs so radio stations, blogs, magazines, and TV shows would talk about you. How would they feature you if you only have digital downloads and dropcards? You have to have that album in a CD so the media would talk about you. No one wants to talk about a band that doesn’t even have a CD yet.
$$$. Well, as we already know it is one way to make money if you market it correctly. But do not fret if you do not get a good monetary return from your CDs right away. You should change your mindset and see it as a marketing tool, and not as an end-product that will be sold to earn money. Making CDs is never a waste of money for a band that has a good plan.
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